With the launch of Max it, its new Super App, Orange Maroc intends to redefine the user experience by bringing together a multitude of essential services in a single application that is intuitive and accessible to all. This digital hub combines technological innovation, digital inclusion and adaptation to the specificities of the Moroccan market.
Orange Morocco hits hard with the launch of Max it, a Super App designed to revolutionize users’ digital experience. Intuitive, secure and feature-rich, Max it brings together a multitude of essential services in a single application, accessible to everyone, Orange customers or not. This launch reflects the operator’s position in technological innovation and digital inclusion.
A complete and scalable digital hub
With Max it, Orange Morocco brings together for the first time a wide range of services, combining management of mobile and fixed lines, payments via Orange Money, digital content (music, games, videos) and even a digital ticketing service for concerts and festivals . This concentration of technologies meets the growing needs of users looking for quick and practical solutions to simplify their daily lives.
“The launch of Max it marks a new stage in our commitment to digital transformation in Morocco. This innovative platform embodies a digital ecosystem designed to meet the expectations of our customers and support digital inclusion,” underlines Hendrik Kasteel, Managing Director of Orange Morocco.
Unlike its predecessor, “Orange et moi”, Max It is aimed at a wider audience. All smartphone users, whether or not they are Orange customers, can benefit from all the services offered.
An evolving and ambitious vision
The launch of Max it represents only a starting point. The application benefits from an ambitious roadmap with monthly updates planned to enrich its functionalities and offer new services. For example, the application marketplace, currently limited to digital content (like Spotify or digital subscriptions), will soon expand to local products and personalized services.
This development is part of a broader strategy aimed at integrating both global and local products and services, in order to meet the diverse expectations of users. Max it aspires to become a diversified marketplace, where digital content, local products and personalized services will coexist. Designed to evolve according to user needs, and beyond practical functionalities, the application is part of a global strategy for the development of digital payments in Morocco. As the country accelerates its transformation, this Super App is positioned to democratize mobile transactions and promote the adoption of electronic payment solutions.
With ambitions aligned with national objectives, particularly in view of the 2030 World Cup, Max It actively contributes to modernizing the national digital ecosystem. Through Max it, the operator projects a bold and sustainable vision of technological innovation, where digitalization becomes a driver of development and inclusion for all Moroccan society.
Sanae Raqui / ECO Inspirations
