The Newfoundland and Labrador government spent $300,000 on a marketing campaign promoting the agreement in principle on the Churchill Falls hydroelectric plant.
The Prime Minister’s Office Andrew Furey confirms that the campaign, which includes television, radio and web advertisements, is intended help inform residents and businesses about the scope of our recent Memorandum of Understanding with Quebec and how it will transform Newfoundland and Labrador for generations to come
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M. Furey and his Quebec counterpart, François Legault, signed a historic agreement in principle on the future of the power plant last Thursday. Churchill Falls and the construction of new hydroelectric facilities on the river Churchill.
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Francois Legault and Andrew Furey signed an agreement in principle last Thursday regarding the Churchill Falls hydroelectric complex. (Archive photo)
Photo : The Canadian Press / Paul Daly
The agreement, which extends over 50 years and which must be ratified by April 2026, specifies that Quebec will pay an average price of 5.9 cents per kilowatt hour for the electricity produced at the existing plant, at Churchill Falls.
Hydro-Québec will also pay $3.5 billion for the right to modernize and expand the power station and build a new hydroelectric dam further down the river. Churchillhas Gull Island.
Hydro Newfoundland and Labrador expects to receive an average of $1 billion per year until 2041. By 2075, the provincial government promises to receive $227 billion in total.
They use public funds to send the message that the agreement is good
deplores the leader of the opposition, Tony Wakeham. People want the facts and they have a lot of questions about what’s in this document
he continues, specifying that the agreement in principle should be examined by the Public Services Board.
Two marketing firms involved
Two firms were hired by the Government of Newfoundland and Labrador to create the marketing campaign: Crestview Strategy et M5.
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The Newfoundland and Labrador government has spent hundreds of thousands of dollars on ads promoting the Churchill Falls Agreement-in-Principle signed last Thursday.
Photo : - / Patrick Butler
In total, we invested just over $300,000 plus taxes in the campaign. Of that amount, $150,000 goes toward paid advertising costs and the rest goes toward developing the plan. Total costs will be shared between the provincial government and NL Hydro.
says the statement from the Prime Minister’s Office.
The House of Assembly will reopen on January 6. The Liberal government promises a special debate on the agreement in principle and the repercussions on the population.
With information from Terry Robertsof CBC
