It is one of the industrial jewels of the great West. The McBride company, based in Rosporden in Finistère, continues to grow. The factory manufactures more than 90 million aerosols each year, mainly for mass distribution, in the field of maintenance (room air fresheners, insecticides, etc.) and cosmetics (deodorants, shaving foam, etc.) and intended for all of Western Europe.
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A new production line
Driven by the development of the German market in particular, “our ambition is to exceed 100 million products this year and we are in the process of transforming the factory to reach 140 million,” indicates Nicolas Dagault, operations manager at the McBride aerosol site in Rosporden. A new production line will, among other things, be created for cosmetics.
Ultimately, six lines will be intended for this market and five for maintenance, each producing 70 million units per year. The cost of the investment will be 3 million euros. With this objective, McBride is also recruiting 45 permanent employees to strengthen its workforce.
The company, which will celebrate the thirty years of its current site next year, records a turnover of 65 million euros and is targeting 100 million in the medium term.