The Fnac Darty group has chosen Publicis France to lead the overhaul of its production and commercial operations activation model. This collaboration is part of a global transformation project for the Fnac Darty group’s commercial processes with a clear objective: produce better, more efficiently and more quickly in order to allow teams to focus on the most strategic dimensions of their business expertise.
Increase operational efficiency
Given the challenges of this call for tenders, Publicis France proposed a new “Content & Activation Factory” model based on AI and Data, with the ambition of both operational efficiency and customer performance. content (more than 100,000 assets each year). To manage this project, a tailor-made and dedicated team, from the specialized entities Prodigious and Epsilon France, has been set up.
The operating model specifically designed for Fnac Darty is based on a modular and industrialized approach ensuring:
- Brand consistency and operational efficiency
- Optimization of production and activation processes through the use of AI on a scale,
- Audience performance and engagement through real-time data analysis
- The commitment of the Fnac Darty teams to this transformation through support for change
“We have been collaborating with the Fnac Darty Group on numerous projects for more than 20 years, but this project had particular significance because it is a major transformation project, which undeniably foreshadows the way in which major communication systems will be operated in the coming years. years. We are therefore particularly happy to have been selected,” declares Nicolas Zunz, VP of Publicis France and President of Epsilon France.
C.This
