the 37th edition of the IREF competition highlights French entrepreneurship

the 37th edition of the IREF competition highlights French entrepreneurship
the 37th edition of the IREF competition highlights French entrepreneurship

This Wednesday afternoon, the Gabriel pavilion in welcomed the 37e edition of the competition for the Best Franchisees & Partners in . Placed under the sponsorship of the Ministry of the Economy, this event organized in partnership with CNews, Europe 1 and the JDD, brought together around a hundred business leaders a few meters from the Elysée. Coming from all over France, they belong to the community of franchisors and franchisees.

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Promote and enhance the franchise

It is the Federation of European Partnership and Franchise Networks (IREF) which is at the origin of this competition. Created in 1981 by Marc Goguet, Maître Jean-Paul Clément and Michel Kahn, the IREF aims to promote and promote franchising. In close connection with the University of Law, this federation also works with the Ministry of the Economy and the Chamber of Commerce and Industry (CCI). Present in several countries around the world, one of IREF's priorities is to build and maintain a large network of companies, through meetings and partnerships.

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Every year since 1987, IREF rewards the best franchisees and partners in France in a competition. During this 2024 edition of the competition, it is artificial intelligence which is in the spotlight. But if technique and innovation are valued, people remain at the heart of the prizes awarded by the organization.

“Franchising, a booming sector”

Under the glass roof of the Gabriel Pavilion, the atmosphere is festive this late afternoon. The awards ceremony, by a jury led by the president of CCI France Alain Di Crescenzo, began at 3 p.m. “Tonight, we come together to celebrate the uniqueness and strength of the franchise, tells us the one who is also a reservist colonel of the Air Force, It’s a booming sector! »

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The winners receive the prize intended for them from the hands of Alain Di Crescenzo. Amid applause, the managers explain in a few words what makes their company unique. From Air France to the Sana Oris dental clinics, via Mobilier de France, the rewarded companies are numerous and diverse. Among the winners was the city of . It is the economic journalist from CNews Eric de Riedmatten who presents the prize for the most attractive city to Souhayla Marty, deputy in charge of urban quality, who represents the capital of this evening.

Point S: independence, agility and proximity

Among the winners of the competition is Christophe Rollet, general manager of the Point S franchise, a global specialist in tires and automobile maintenance. The young manager received the gold trophy for best brand, one of the most prestigious awards of the evening.

“Every day, a new Point S opens somewhere! »

The automotive sector franchise now has more than 6,400 points of sale around the world, a real success, which Christophe Rollet would like to explain to us: “What characterizes Point S is its independence. It is a local, human company that demonstrates great agility. Originally simply pneumatic, the franchise has diversified, and we are currently starting to turn to the sale of new cars. Every day, a new Point S opens somewhere! »

Ethics and health, medical science

A few meters further, we meet Rémy Legrand, president of the Ethics and Health group and founder of the RNPC network, which fights against pathologies linked to excess weight. “We have been part of the top 500 growth champions in France for five years, welcomes the general director, this proves the sustainability of our model and the quality of the treatment of problems linked to overweight that we offer. »

“We enable people to retrain by making their dreams come true. Therein lies all the pride of a franchisor”

The winner of the customer satisfaction grand prize receives this trophy for the sixth time this Wednesday, November 25. “I am happy with this award, but above all with the success of the RNCP network. We enable people to retrain by making their dreams come true. Therein lies all the pride of a franchisor. »

Grand Prix Jean-Paul Clément for Patrick Pouyanné

As night falls on Paris, the winner of the Grand Prix Jean-Paul Clément, which rewards a personality from the business world distinguished by “actions beneficial to independent, integrated or associated organized commerce”is announced: Patrick Pouyanné, CEO of TotalEnergies, receives the Grail of the competition.

In total, 66 winners were awarded. During the 36th edition of the competition, in 2023, the Grand Prix Jean-Paul Clément prize was awarded to Alexandre Bompard, president of the Carrefour group.

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