OTTAWA, July 02, 2024 (GLOBE NEWSWIRE) — The Canadian Red Cross, in partnership with Walmart Canada, is proud to announce the launch of its annual giving campaign. Throughout the month of July, Canadian Walmart customers will be invited to make a donation to the Red Cross at checkout in-store and online at Walmart.ca. Funds raised will be used to provide relief to those affected by emergencies in Canada. This relief may include emergency shelter, food and clothing, and the distribution of personal necessities.
The support of Walmart, its associates and customers is critical to the success of this campaign, which aims to strengthen the resilience of communities across the country in the face of increasingly complex emergencies, such as fires, floods and other disruptive events. To kick off the campaign, Walmart will contribute $1 million.
Over the past year, Walmart Canada and the Walmart Foundation have made contributions to emergencies in Canada, including:
- au Relief Fund: 2023 Alberta Wildfires;
- au Relief Fund: 2023 Wildfires in Nova Scotia and Atlantic Canada;
- to provide immediate assistance to thousands of Canadians facing emergency situations of varying magnitude across the country.
Walmart Canada is the premier corporate partner of the Canadian Red Cross. Walmart Canada’s annual campaign, run in partnership with its associates, partners and customers, has raised more than $70 million for the Red Cross over the past 21 years.
“Every day, the Red Cross responds to emergencies large and small to provide support to Canadians. This support can take many forms: shelter, food and clothing assistance, and the distribution of essential items,” said Amy Avis, Chief of Emergencies at the Canadian Red Cross. “We are grateful for the continued support of Walmart Canada, a key partner of the Canadian Red Cross in preparedness, response and recovery activities. We would like to thank the associates and customers who will help support those in need.”
“For more than 20 years, Walmart, its associates and customers have contributed financially to the work of the Canadian Red Cross, which raises awareness of disaster preparedness and provides relief to communities in crisis,” said Rob Nicol, Vice President, Communications and Corporate Affairs, Walmart Canada. “This work is even more critical given the increasing frequency and complexity of emergencies affecting communities across Canada. We are proud to support the Red Cross and encourage Canadians to show their generosity through this campaign.”
About the Canadian Red Cross
At home and abroad, the Red Cross ensures that we are there for people before, during and after a disaster. As a member of the International Red Cross and Red Crescent Movement, which is made up of the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and 191 National Red Cross and Red Crescent Societies, the Canadian Red Cross’ mission is to help people and communities in need in Canada and around the world and help build their resilience.
About Walmart’s Philanthropic Program
Walmart.org represents the philanthropic efforts of Walmart and the Walmart Foundation. By focusing on the company’s strengths, Walmart.org addresses major social and environmental issues and collaborates with others to drive lasting systemic change.
About Walmart Canada
Walmart Canada operates a growing network of 400 stores nationwide and serves 1.5 million Canadians every day. In addition, Walmart Canada’s online store, www.walmart.ca, is visited by 1.5 million customers every day. With more than 100,000 associates, the company ranks among the top 10 most influential brands nationally. Its extensive philanthropic program is focused on supporting Canadian families in need and since 1994, the company has raised and donated more than $750 million to Canadian charities. More information about Walmart Canada can be found at walmartcanada.ca and on its social media channels: Facebook, X (formerly Twitter))Instagram et LinkedIn.
Media Relations Line
Canadian Red Cross
Media Relations Line (French): 1-888-418-9111
Media Relations Line (English): 1-877-599-9602
Felicia Fefer, Walmart Canada, [email protected]
