Photo-Illustration: The Strategist; Photo: Retailer
I used to associate Black Friday with waiting in line at Best Buy for deals on big-ticket items. But nowadays the sales begin much earlier and last much longer, on virtually every product you can think of. This year is no exception, especially in the tech category — there’s a huge variety of stuff on sale, from Apple AirPods Pro 2 at an all-time low price to my favorite fitness tracker for nearly 40 percent off.
I’ve been writing gift guides and covering holiday sales for more than six years, so I know a good deal when I see one. Below are my current favorite Black Friday deals on vacuums, headphones, video games, and other tech products, many of which we’ve reviewed before. I’ve organized everything by brand or retailer, and I’ll keep updating this article throughout Black Friday, so bookmark this page and check back often. And head to our main Black Friday sales hub for all the best deals we’ve spotted across all categories, from toys to beauty.
These three deals are especially noteworthy: Dyson’s Digital Slim is one of our favorite vacuums, and we rarely see it for over half off. The Apple AirPods 2 Pro are currently at an all-time low price. And the Fitibit Charge 6 is my top-pick fitness tracker, and it’s almost 40 percent off.
Most of the early Black Friday deals I’ve found are available on Amazon, but highlights include the newest version of the Kindle Paperwhite e-reader, the Ember Mug 2 (which keeps your coffee hot without having to constantly reheat it), and the Strategist-favorite Loftie alarm clock.
The best part about shopping for deals on Apple products is finding discounts on the latest versions of each product. I’ve found a few so far, including the latest MacBook Air, the AirPods Pro 2 at an all-time low price, and the Apple Watch Series 10.
Bookman might not be a household name just yet, but it should be. The Stockholm-based company primarily makes bike lights and wearable lights (its bike lights make great gifts for cyclists), and its offering discounts of up to 45 percent off as part of its Black Friday sale.
Dyson’s stick vacuums and hair tools always have a high price tag, but its quality is hard to beat. In our guide to cordless vacuums, we included multiple Dyson models that are now on sale. The brand’s Airwrap has long been the gold standard for hair straighteners — and right now it’s $100 off.
When anyone asks me which fitness tracker they should get (if they don’t already have an Apple Watch), I recommend a Fitbit: It tracks the most basic health and fitness metrics, there aren’t any overly complicated bells and whistles, and it’s easy to set up. Start with the Inspire 3, and if you want more features, work up to the Charge 6 and Versa 4, respectively. All three models are now at least 30 percent off for Black Friday.
Nintendo has some seriously good Black Friday deals on these three popular games. If your niece or nephew doesn’t have them yet, now is the time to gift one (or all three) — just make sure they have a Nintendo Switch.
I found some great deals on Sonos audio gear, including the Soundbar (one of our favorite home-theater components), the Era 100, and the Ace — the brand’s first pair of headphones.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
