When Christmas approaches, Paris is adorned with magical lights and decorations. The house Dior shines a little brighter every year: 30 Montaigneemblematic temple of the Dior house. A true architectural and artistic masterpiece, this historic boutique reinvents, for the holidays, the art of captivating the collective imagination. This year, the house is focusing on an enchanting theme: that of the miniaturemerging tradition and innovation with unrivaled virtuosity.
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From November 15, the facade of 30 Montaigne will light up with a unique visual poetry, celebrating the heritage and timeless codes of Dior. Glittering cuckoo clocks, inspired by the house's lucky symbols, sit alongside iconic Parisian monuments, while iconic bags Lady Dior et Saddle or the legendary tailor Bar come to life in a celestial choreography. Every evening, this visual enchantment transforms the store into a true living spectacle, celebrating the magic of Christmas through a palette of sparkles and golden reflections.
A miniature journey to the heart of the Dior universe
Inside, the wonder continues with meticulous and imaginative staging. The windows transform into small theaters of wonder, housing narrative paintings which retrace the great moments in the history of Dior: the childhood of Christian Dior in Granville, the New Look revolution, the backstage of the fashion shows and the birth of La Galerie Dior. These stories are revealed in the form of snow globes, jewelry boxes studded with treasures, and other miniature creations, evoking both the artisanal precision and the creative audacity of the house.
