how contracts are negotiated between seafarers and companies

Investing in a competition sailboat, through sponsorship, is not trivial and readily brings dynamism. No doubt because the discipline fascinates, a fine example of human resilience in the face of sometimes unleashed elements. “Collaboration with an athlete embodying values ​​such as perseverance, surpassing oneself, authenticity or even adventure is particularly stimulating”introduces Neil Robertson, associate lawyer at the Bignon Lebray law firm.

Another attraction lies in the ecological approach. “Sailing presents the image of a clean sport, whose environmental impact is limited”comments the lawyer. This does not prevent efforts from being stepped up: for its 2028 edition, the Vendée Globe has already planned the end of thermal engines – running on fossil fuels – which currently power the batteries located on board.

For a corporate sponsor, internal brand activation is a real possibility. “ We can unite employees…