The Natural Games, a festival that has good press

For this fifteenth edition of the Natural Games, there would be, paradoxically to the escalation of the fame of the festival, fewer journalists present than last year. Dixit Odessa, at the head of the volunteers in charge of relations with the press. Between the last-minute withdrawals, the physical problems of some and, like it or not, the legislative elections with a first round this Sunday, June 30, the festival can still count on a good ten accredited journalists, photographers and videographers to promote the event.

And at the forefront, Puzzle Media with Riding Zone – more than a million subscribers on YouTube – and its news program dedicated to sports events broadcast every evening between two concerts and on social networks, as well as The Rider Post, 250,000 visitors per month on its site. “This is the second year that we have had a partnership with them but we have been working together for several years.underlines Odessa. It is a media that speaks to the public who are passionate about outdoor sports. And then there is local media for a wider audience.”

Specialized and offbeat media

The Natural Games can also count on the presence of Canoe-Kayak Magazine, before, during and after the event, as well as appearances beforehand within Paragliding Mag, Climbing or Big Bike Magazinee.

This year, a press trip was also organized with The Occitan in addition to the cameras of France 3 Occitanie and Aveyron.

“What is there to do this weekend in Millau?” It is with this question that Gaëtan and Dimitri, from the team of Transpi by Etienne Carbonnier in the show Daily (TMC) approached passers-by in the town centre of Millau this Friday afternoon. “But in fact we clearly came for the Natural Games for two days”they confided between two microphones held out. And to learn of the arrival of Alain Juppé in the bookstore next door. The show should be broadcast next week, “or maybe the one after that”.

And it’s up to the organization to hope for more or less long-term positive repercussions on festival attendance. According to some festival-goers, beyond word of mouth, the articles published in these specialized media and sometimes read at the end of a table in a waiting room work in its favor.