in Paris, this department store offers a new payment solution

See my news
Follow Paris News

Cryptocurrency payments are coming in Spring. For the first time in Europe, a department store offers customers the option to pay for their purchases using these new digital currencies. The twenty addresses of Printemps, including the most emblematic located on Boulevard Haussmann in Paris, already offer this innovation. “We are proud to be the first department store network in Europe to offer this option to our local and international customers,” said Printemps’ director of partnerships, Emmanuel Suissa.

Before Spring, Beaugrenelle

To implement its new payment method, Printemps used the cryptocurrency exchange platform, Binance, and its payment solution Binance Payas well as French fintech Lyzi. Fashion, decoration or beauty… All products can be paid for in Bitcoin, Ethereum and other virtual currencies. Stablecoins can also be used.

If the only official currency authorized in France is the euro, merchants can still accept foreign currencies and, in the same way, virtual currencies. While 6.5 million French people (12%) hold cryptocurrencies, foreign tourists Many more people have a virtual wallet. As indicated in a March 2024 survey conducted by KPMG, in Europe, the Netherlands and the United Kingdom have the highest ownership rates (17% for the first and 16% for the second).

Customers will need to scan a QR code at checkout and select the currency of their choice. Payments are then paid back in euros in order to protect Printemps from any fluctuations in the cryptocurrency market. The use of cryptocurrency is indeed not without risks. These assets are particularly volatile.

Before Spring, the Beaugrenelle shopping center (15th) was the first to accept cryptocurrencies.

Follow all the news from your favorite cities and media by subscribing to Mon Actu.