Until now, the roadmap of the franchisor Lapeyre has been respected. In March, during the Franchise Expo 2024 show in Paris, the integrated brand led by Pierre-Yves Guégan announced the arrival of two first franchisees: Alexandre Jouve de Guibert with his store in Saint-Genis-Laval, near Lyon , opened last summer; the other now installed in Guyana and operational for three weeks.
This is done. In a press release published on November 19, the Lapeyre group formalized the establishment of its second franchise point of sale. The 1,200 m2 covered store (400 m2 of exhibition and 800 m2 of storage) is located in Matoury, a close suburb of Cayenne.
This first overseas franchisee is none other than the Paralliance group (see box below). One of the leading players in Building distribution in the Antilles, it has also been a partner of Lapeyre for thirty-two years since it operates two stores under the brand in Guadeloupe and another on the Franco-Dutch island of Saint -Martin.
The Overseas Territories: new Eldorado for Lapeyre?
“This new franchise store highlights cooking and interior design, as well as a service area for professionals”details Lapeyre in his press release. It is directed by Doris Dorfeans. Of Martinican origin, she joined the brand in 2016 where she was first director of the Herblay-sur-Seine store (Val-d'Oise), then deputy manager in Toulouse and Gennevilliers (Hauts-de- Seine).
Sylvie Sermanson manages the Lapeyre franchise network for the French Overseas Territories; the distributor is already present in Guadeloupe, Martinique, Saint-Martin and Reunion.
Franchise, “the” strategic pillar
As part of its 2021-2025 recovery plan “Growth & Convergence”Lapeyre notably placed “franchise at the heart of its development strategy”. In light of this roadmap, the group owned by the German fund Mutares aims to increase its consolidated turnover to €800 million in 2025.
Last year, it recorded €537.9 million in sales compared to €558.8 million in 2022 and €583.5 million in 2021 (source: Infonet). As for the net profit, it literally plunged from nearly €20 million in 2022 to €4.72 million last year (source: Infonet). The fact remains that, despite an extremely tense general business climate, the brand is planning 20 to 25 store openings by the end of next year. All franchisees?
