Since when has HARIBO been present in Marseille?
Before talking about the new products, let’s take a moment to look at the history of the HARIBO company and its establishment in Marseille. HARIBO, founded in 1920 in Germany by Hans Riegelwas established in France in the 1960s. The choice of Marseille as a place of production and head office dates from this period, with a factory located on Boulevard du Capitaine-Gèze.
In 2017, HARIBO reaffirmed its attachment to Marseille and in Provence by investing in new offices in La Joliette to support its growth in France. The brand, renowned for its iconic candies, has also a museum in Uzèsto trace its history and that of its iconic products.
What are the latest new products from the HARIBO brand?
Currently, HARIBO displays no less than 48 new products to be discovered in its stores, at the usual candy distributors and on its website. And the least we can say about these new sweets is that there are for all tastesThe candy Advent calendar is also already ready to make people happy for the end-of-year celebrations.
Tagada, Crocos, Schtroumpfs… The great HARIBO classics are reinvented
The success of stinging candies gave birth several decades ago to the gamme “P!K” at HARIBO. And today, it’s the classics Tagada, Crocodile, Twisted Sodas, Squash and Asti P!K which are coated in sugar to pique your taste buds. Tagada also sees the tangy taste of lemon appear. For their part, the Crocs and the Smurfs saw the birth the “Baby” range with new shapes, a very small size and above all 30% less sugar. HARIBO has also imagined new 100% veggie candies : the veggie Dragibus and the Pixel Pik, with a slightly spicy tutti-frutti taste.
For lovers of fruity and summery flavored candiesHARIBO offers several new products:
● The Exotix range consists of tropical fruit candies like mango and pineapple, while Tropi Fun blends exotic flavors like coconut and papaya.
● The Cocoballs combine the sweetness of coconut with a chewy marshmallow texture.
● The Hello Happy Fruits They also offer an explosion of fruity flavors.
● The Goldbears Jus de Fruits bring a more natural touch with fruit juice gummy bears.
Focus on the 2024 HARIBO Advent calendars
HARIBO is already launching its advent calendars to celebrate Christmas. The classic calendar is filled with 24 different HARIBO candies, including the traditional Goldbears, Dragibus and Maoam as well as the Happy Colas and Christmas minis.
Now you can also personalize your Advent calendarsor those of your children. The DIY calendar, sold empty, is ready to receive approximately 1kg of your favorite confectionery or other items of your choice. You can choose the content according to your desires or choose to receive it accompanied by a large 1kg bag of sweets to distribute yourself throughout the calendar.
With all these new treats, HARIBO continues to delight the taste buds of candy lovers. Enough to delight the brand’s loyal customers and attract new fans ready to discover these bold new flavors.
