An explosion of posts on TikTok showed a deep appetite for orange wine, with some calling it the “drink of the summer”.
No more Aperol Spritz, it looks like Gen Z and millennials have a new drink to hype on social media. According to sales data from online retailer Ocado, orange wine has increased by 99% since the start of the year, and searches for this type of product have also increased by 80%.
This trend is visible across the internet, with orange wine becoming a new “trend” on social media, particularly on TikTok, as younger drinkers have discovered the wine and its potential as a refreshing wine for the summer months.
@kirstyabarrett Orange wine Aldi find can you even cope with this bottle the colour is #orangewine #vinorange #rosorange #aldiwine #aldiorangewine #roséorangewine ♬ Trendsetter – Connor Price & Haviah Mighty
But there is also some confusion about this drink, with some users unsure whether it is a wine made from oranges or just an orange-colored drink. Users also used the orange “emoji”, and with the orange “emoji”, they realized that it was an orange colored wine.
@kirstyabarrett A comment on orange wine will be posted later tonight. Just wanted to try it again to make sure I like it #orangewine #vinorange #winetok ♬ Belong Together (Sped Up) – Mark Ambor
Of course, orange wine is, according to the International Organization of Vine and Wine (OIV), a “white wine with maceration”, the minimum duration of the maceration phase being one month. Contact with skin causes the amber or “orange” color.
Indeed, it can be argued that prescribing a fruit color for wine is perhaps likely to create such confusion. Some social media users said it should be called “amber” wine to avoid potential drinkers thinking it was fermented orange juice.
Indeed, the Italian word for a skin-contact type of this wine is “ramato” – produced in Friuli from Pinot Grigio grapes – which roughly translates to “auburn”.
Christian Streatfield, wine buyer at Ocado, told the MailOnline about this trend: “Orange wine is becoming more and more popular with our customers.
“Unlike typical white wine production, grape skins remain in contact with the juice during fermentation, producing complex flavors and textures, as well as deeper color.
The resulting wine is delicious and versatile, and it has something to offer both red and white wine lovers.
