Pleincœur, Maxime Frédéric’s pastry shop in opens its doors

Alert gourmets, Maxime Frédéric, the Pastry Chef of Cheval Blanc, is opening Pleincœur from this Saturday, November 23, 2024. It's time to go and discover family pastry in in the Batignolles district!

We no longer present Maxime Frédéricthe multi-awarded pastry chef who is already delighting us within the White Horse Paris a you Café LV Dream. You dream of being able to enjoy its pastries in a more accessible way? So, you will be served since the chef is opening a new pastry shop this Saturday November 23 2024.

Maxime Frédéric is launching a project that has been close to his heart for over a year: Fullheart. Nestled at 64 rue des Batignolles, on the corner of Place du Dr Félix Lexigeois, in the heart of 17th districtthis pastry will welcome us during November for a gourmet adventure, with an exceptional opening on October 5, marked by the release of his new book of the same name. A project that promises to be friendly and authentic, like the chef.

Pleincœur, Maxime Frédéric's new pastry shop in ParisPleincœur, Maxime Frédéric's new pastry shop in Paris

For the lucky ones, a big surprise! Among all the book pre-orders made until October 3, 20 privileged invitations will be drawn at random. These lucky ones, accompanied by the person of their choice, will have a preview of the store during a private event. On the program: visit to the pastry shop and its workshops, meeting with the team, tasting of the flagship creations, and to top it all off, a bag of gourmet gifts to take away.

The Cheval Blanc Easter Pop-up Chocolate Factory by Maxime FrédéricThe Cheval Blanc Easter Pop-up Chocolate Factory by Maxime FrédéricThe Cheval Blanc Easter Pop-up Chocolate Factory by Maxime FrédéricThe Cheval Blanc Easter Pop-up Chocolate Factory by Maxime Frédéric

But those who don't win the invitation don't worry! THE October 5Maxime Frédéric will autograph each copy of his book ordered on the store's website. A book of sixty recipes, in which he shares with emotion the stories that shaped each of his desserts. A book where we find all the talent of the chef, recognized for his pastry that is at once simple, generous and full of emotion.

Behind Fullheartthere is a real family story, as Maxime Frédéric confides on his Instagram account. Working with those he calls his “heart family”, the real one and its amishe imagined this space as a place of sharing, where baking becomes a daily pleasure. Of the pastries crispy in the morning snacks comforts of the afternoon, passing through the chocolate creations or the refined desserts, Full Heart wishes to accompany all our gourmet moments of the day.

The Pink Easter Egg from Cheval Blanc Paris - Maxime FrédéricThe Pink Easter Egg from Cheval Blanc Paris - Maxime FrédéricThe Pink Easter Egg from Cheval Blanc Paris - Maxime FrédéricThe Pink Easter Egg from Cheval Blanc Paris - Maxime Frédéric

The project also reflects his deep attachment to local crafts and producers. “His pastry is not there to show off, it is designed to make people happy,” says Michelin-starred chef Arnaud Donckele, a loyal friend and long-time collaborator. Each dessert carries with it a part of the chef's childhood memories, worked with the help of his team to make creations vibrant with emotion.

Among the expected creations, we can salivate at the idea of ​​tasting seasonal fruit tarts, golden and crispy pastries, as well as a new version of the Tatin tart. The pastry shop will offer a range of sourdough breads and homemade chocolatessomething to satisfy all palates, from classic lovers to connoisseurs.

Beyond the products, Fullheart is a tribute to the artisans and producers who accompany Maxime Frédéric in this adventure. Each ingredient is chosen with care, from short circuits, respecting seasonality and the environment. This project, both local and responsible, shows the chef's constant concern to preserve the quality of his art while promoting the know-how of the men and women around him. Among these, we can cite Casey and Jacques who cultivate the café and pick it wild cocoavoted in 2019 one of the best cocoas in the world.

This attachment to the earth and to people comes from his childhood on the farm. A family farm where today the hazelnuts and the eggs who enchant his pastries.

In short, here is a new address not to be missed in the Batignollesa booming neighborhood, where Maxime Frédéric intends to set up a meeting place for all gourmets looking for exceptional sweets.

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