Sean Suen opens his first pop-up store in Paris

Sean Suen inaugurates his first physical store, in an ephemeral format, in Paris. The brand of menswear Chinese, which has been parading in the French capital since June 2016, has just inaugurated a pop-up store of around thirty square meters in the heart of the Marais, at 22 rue Debelleyme, in the 3rd arrondissement, not far from rue Vieille du Temple and rue de Bretagne. Until November 16, she is presenting a selection of pieces from her latest collection for fall-winter.

“This is the first time that we are trying to establish a direct link with our audience, to show our universe and tell our cultural story. We are presenting around fifty items from the collection for fall-winter 2024/25 , accompanied by an artistic installation and a lighting device”, explains to Fashionnetwork.com the eponymous designer, who plans to immediately open a temporary boutique also in China and another in 2025.

The brand is distributed mainly through multi-brand resellers, physical such as H.Lorenzo 10 Corso Como, Joyce, Galeries Lafayette, etc., or online (Ssense, Net-a-Porter, etc.). She believes the time has come to open her own store.

The house was founded in Beijing in 2012 by Sean Suen. Originally from Chongqing, the stylist trained at the Beaux-Arts in painting before becoming a graphic designer, then launching into fashion. A fan of geometric and graphic cuts, he revisits the traditional men's wardrobe in a contemporary spirit through new constructions and details, but also plays on textures and strong materials, composing stylized silhouettes with sometimes rebellious or oriental chic.

Sean Suen positions itself in affordable luxury with pieces sold between 500 and 1,000 euros. Its main market is China, representing half of its sales, followed by Europe and America. After achieving a turnover of 2 million euros in 2023, the company plans to reach 3 million in 2024.