One of the innovations that made the biggest impression this year at MakeUp in Paris was presented by CAP (Clever Alternative Products), a new entrant in the industry behind which we find well-known figures like Thierry de Baschmakoff or Gérald Martines. Far from being the umpteenth refillable lipstick, their Cheeky Lipstick Concept offers several remarkable features!
First of all, it is equipped with a completely original mechanism, since it is not the grape which rises or falls in the sheath but the latter which is in movement. The advantage is that it only requires a small number of parts and the grapes can never be crushed with the hood.
“ It is an eco-designed concept from the beginning “, explain Gérald Martines, expert in sustainable innovation and member of the project. “ The PP refill cartridge is recyclable and ultra-light. As this is the part intended to be thrown away, it has been designed to consume a minimum of material and energy. For its part, the exterior cartridge, intended to be kept, can be subject to unlimited customization. The version we present is made of PET, but it can be made of aluminum or any other recyclable and/or recycled material. “.
The mechanism and the charging system are the subject of a patent. The entire product, including the refill, is customizable.
Still on the packaging side, the British design agency Morrama and the Chinese manufacturer PPK won an Innovation & Trend (IT) Award for their Maya Refillable Lipstick Packaging characterized by the combination of aluminum (for the scabbard) and bamboo pulp and molded bagasse (for the insert).
The solution has already been adopted by the English brand Wild.
Always at the forefront when it comes to offering high quality eco-designed sampling solutions, Deliver presented a thermoformed sample 100% PE and therefore recyclable.
THE R100 suitable for all liquid formulas, foundations, creams and oils. And to top it off, the label is also in PE!
In terms of formulations, the abundance of proposals was such that making a choice among the multiple innovations presented was almost impossible.
THE Graffiti Luminous Spray from the Italian manufacturer B. Kolormakeup & Skincare However, it seemed to us that it stood out from the rest. This fresh, moisturizing liquid blush spray which inaugurates a new way of applying makeup won the IT Award from MakeUp in Paris in the makeup category.
Designed as a colored mist that sculpts and illuminates the face, the formula is sprayed onto a sponge or brush. It blends gently onto the skin and gives it a luminous finish. Among the ingredients, natural esters, a polyethylene glycol (PEG)-free emulsifier as well as micronized mica pigments and a mixture of natural pearls.
Finally, in the nail segment, Fiabila presented the first results of its work on “the cleanest gel formula on the market”, from which a maximum of sensitizing agents have been removed without compromising the 21-day hold required for this type of product.
“ Today we offer the least sensitizing formula on the market and we continue to improve it “, explain Candice Jagut, Chief Marketing Officer.
Beyond this short selection of five flagship products, we could also have mentioned Carte blanche of Fareva Chromavisa pioneering take-away makeup card concept, or Whipped Blush of MS BeautiLab, a water-based mousse for cheeks and eyes, and many others as this edition of MakeUp in Paris was rich in innovations. To be continued in our columns…
