Published on 21/10/2024 16:15
Reading time: 1min – video: 3min
Consumption: France’s offensive against Belgian beer
Consumption: France’s offensive against Belgian beer
(France 2)
Belgians are often presented as the benchmark for beer lovers. However, this know-how is developing more and more in France. Report from the North.
Beer is not a domain only reserved for Belgians. Indeed, French beer is establishing itself on the market. In France, the number of breweries has increased fivefold in 10 years. Among them, “Au Baron”, in the North, which rivals the biggest Belgian brands.
To achieve excellence, Xavier Bailleux trained with his Belgian neighbors. Its yeast, unique in the world, is its pride. “It develops particular esters, which give it aromas of citrus fruits, pepper“, he explains. In 35 years, the family business has grown and exports to the United States. Even Belgians cross the border to taste the drink. Zythologist Magali De Vinck, for her part, underlines the existence of ahuge brewing culture“in the North of France, which, if it was”forgotten“, can according to her”to come back“.
Watch the full report in the video above.
