This year, Vaudoise policyholders who have taken out one or more motor vehicle insurance contracts, in 2023 or earlier, will benefit from a 10% reduction calculated on the basis of premiums paid during that year. Next year, it is the RC and Choses customers who will in turn benefit from a possible discount.
A vast campaign carried out by FRANZ&RENÉ
This gesture will be accompanied by several communication actions which will be deployed nationally. A 360° campaign is planned this year which will concern TV, digital, OOH DOOH, cinema and social media.
In addition to Luca’s TV spot, tactical visuals highlight the amount paid to each policyholder by naming them by their first name. On the graphic side, the tactical campaign incorporates the balloon in the shape of a bubble: a festive symbol which celebrates each year, this moment of communication dedicated to the redistribution of benefits. The POS will also be affected since the branches will receive documentation and digital advertising material.
