Morbihan. The Good Kisses from Brittany exhibition until December 30

The Traveling Cardboard – postcard museum has Baudin Morbihan, hosts the Bons Baisers de Bretagne exhibition until December 30, 2024 Elle retraces eternal Brittany seen by the Belgian Gil Blondel, alias A Fake Graphic Designer and artificial intelligence. She brings to life the museum’s collection of postcards and offers its singular and anachronistic vision of Brittany.

The Carton voyageur-museum of Baud’s postcard is a unique museum in France. Entirely devoted to postcards, it tells the story of Brittany straight verse by exposing history, culture and heritage through a postcard, this little note card. It has an impressive collection of more than a hundred thousand postcards from 1872 to the present day which explores Breton history through handwritten correspondence and photographs from yesteryear. Today, the postcard, invented in 1869 by the Austrian Emmanuel Hermann (1838-1902), has been replaced by SMS, emails and social networks, but in 1900 the postcard was a real medium.

Every year, the museum presents a new temporary exhibition. That of 2024, Good Kisses from Brittany, initiated by Julien Bardeille, director of Carton Voyageur in the company of mediator Katell Archambaud, offers another look at Brittany with the invitation of the Belgian diversion specialist Gil Blondel, better known under the nickname A Fake Graphic Designer. Through this exhibition, this master of the absurd offers his singular and anachronistic vision of Brittany and the contemporary world.

Accompanied by his ignorance of Breton culture, his imagination and artificial intelligence, the Belgian artist A Fake Graphic Designerst specializes in the art of misappropriation. At the postcard museum, he came to play stereotypes about the Bretons. He succeeded in depicting Brittany as no one has ever dared to do, by drawing absurd portraits of Brittany yesterday and today, but always under the cover of a lot of humor and subversion! To perfect his creations, Un Faux Graphiste made his selection from the Museum archives. He selected postcards from the late 19th and early 20th centuries, because there are many depictions that cultivate clichésits objective being to take them in perspective, a way of denouncing stereotypes while gently making fun of them…

The austerity of the black and white photos of the 1900s now contrasts with the absurd and the comic captions, because the artist has changed the texts and added more modern phrases, for example: the bird hunter becomes the drone hunter or the jet-ski hunter. The artist changes the legends of traditional cards, and creates a unique joke.

Un Faux Graphiste deals with current issues: algae, pig production in Brittany, the difficulty of finding housing, the image of Bretons in the 1900s, etc. This is how, along the route of the exhibition, the visitor is challenged by a ledge that has become a parking lot; an ordeal transformed into a 5G antenna; a circle of Breton dancers in traditional costumes around a road radar, or around a new electrical terminal; the not very original alignments of Carnac. The public can also admire the proud surimi fishermen; the ugliest menhir in Côtes d’Armor; the Bard of Eurovision; sewage treatment plant, etc.

A Fake Graphic Designer is a talented humor writer. He has been practicing his profession of hijacking comics and engravings for around ten years and today has more than 100,000 subscribers on social networks. He began his activity by embezzling Tintin but had copyright concerns. To no longer encounter this problem, he has since turned to museum libraries which contain royalty-free engravings. Concretely, he revisits engravings or comic strips and adds bubbles with humorous phrases.

Manon Moy, the Lorient ceramist accompanies with the creations of A Fake Graphic Designer in the exhibition Good Kisses from Brittany to help you discover Brittany in a different way: it presents a collection of bowls and plates, whose decor combines the picturesque, the artificial and the virtual.

The exhibition Good kisses from Brittany, by treating current subjects with visuals from yesteryear, leads visitors to question their relationship to the information and images presented, to question everything that the media broadcast today and to perhaps also have another look at the news…