E-commerce in Morocco is thriving. instead of scanning stores for hours and hours, simply select items with a single click. Who says better ? In a world where digitalization is taking over life, e-commerce is now an integral part of Moroccans’ daily lives.
Currently, Morocco is going through an online purchasing revolution. in the face of this boom “surprising”, several opportunities present themselves, of course, however, novice challenges emerge.
According to the specialist portal IndiceRh, three main reasons are behind the success of e-commerce in the Kingdom. The massive adoption of digital technology by Moroccan consumers is a significant factor in this growth. According to recent data, » nearly 23 million Moroccan Internet users, or nearly two thirds of the population. this change in citizens’ habits favors the explosion of online purchases ” .
Additionally, the development of communications infrastructure and mobile technologies has made it easier for a growing percentage of people to access the Internet.
In addition, the rise of local e-commerce players has also propelled online purchasing among Moroccans. Several businesses have emerged thanks to digital platforms and have experienced dazzling success in 2020. This craze for online purchasing opens an endless door of opportunities for local and international players. opening up to a national or even international clientele is no longer an obstacle.
A major challenge that hampers merchants is the logistics cost, which e-commerce knows nothing about. Thanks to online purchasing, a reduction in logistics costs is guaranteed, since it is no longer necessary for these shopkeepers to have an extensive network of physical points of sale. This discharge is also reflected in the prices displayed, thus making online products much cheaper than in traditional stores.
Indeed, for the inactive or for those wanting to change jobs, e-commerce presents itself as a suitable opportunity. Web developers, web agencies, graphic designers and digital marketing specialists, all these professions are in demand for the development of online stores.
Happiness only lasts for a while, challenges tarnish this beautiful landscape. Consumer confidence in e-commerce, some Moroccans do not believe in images broadcast on the internet and without seeing the product directly, they do not buy.
When it comes to online purchasing, the cost of transportation is minimal, however it poses a major obstacle in terms of speed and reliability of deliveries.
On the legal side, the matter is not as simple as it seems. The development of a legislative and regulatory framework adapted to electronic commerce is still pending. According to forecasts from the same Source, competition between the different platforms is intensifying and giving rise to differentiation or specialization strategies. Some players could choose to position themselves in specific niches (fashion, household appliances, beauty, etc.) while others focus on a general offer.
