The particularity of this acquisition is that it was made in cash, i.e. 40 million euros net. After the acquisition of the French distributor “Taste Distribution”, the brand “Carré Suisse” and the industrial company “Cultures de France”, Dislog Group finalizes the acquisition of 100% of the shares of the company “Build a Better World – Chef Sam”, European distributor of food brands
As a reminder, Chef Sam distributes several brands such as Vitacoco, Pastoret, Heura, Trip, La Vie… and is also a shareholder in several consumer product companies, including Midnight, Chic&Love, Chipoys, Coliflow and Family Love.
This new milestone will allow the Moroccan consumer goods and health products conglomerate to develop its industrial and distribution activities in Spain, Portugal, France, Benelux, Poland and the United Kingdom.
The new ambitions of Dislog Group
With this acquisition, Dislog Group realizes its new strategic ambitions. The group’s French activities, “Taste Distribution” and “Culture de France”, will now be operationally attached to “Chef Sam” in Barcelona, which will become Dislog’s European headquarters.
Note that this transaction was made with three European shareholders: Bernard Hours, Rafa Esteve and José Cano, three former directors of Danone Europe and the Nexus investment fund, for a net price of 40 million euros in cash. . The transferors will remain directors on the board of directors of “BBW”, which becomes “Dislog Europe” and which will be chaired by Moncef Belkhayat.
Dislog Group, through Dislog Europe, thus consolidates its position as leader in European distribution with 115 million euros in business volume. The group operates as a distributor in Spain, Portugal, France, Benelux, Poland, Romania, and England, co-managed by Omar Bennis and Jone Cano.
“This acquisition is a new milestone for Dislog Group, which goes from a local company to a regional Moroccan group operating in 10 countries. Our challenge will be to achieve a south-north expansion, creating synergies and value for our country, for our shareholders and for our employees. On this occasion, I invite national manufacturers to think about exporting their brand through Dislog Group Europe, which becomes an export aggregator for the national industry. Finally, I would like to welcome our 150 European employees to the Dislog Group family,” comments Moncef Belkhayat, CEO of Dislog Group, on the acquisition operation.
Note that Dislog Group was supported in this transaction by “Boughaleb & Associés / Cabinet Rhombus” on the financial part, and by “Hilmi Law Firm / Cabinet Rafael Palop Cabin et Galhis et Olivier Paquereau Cabinet Arst Avocats” on the legal part. The “Grant Thornton Spain” firm supports transferors.
Boss SamChef Sam, a major player in food distribution, has been passionately involved in the sector since 2016. The company is distinguished by a European distribution network, offering a vast selection of top quality food products.
Dislog Group
Founded in 2005, Dislog Group is an integrated and diversified Moroccan industrial group. Moroccan leader in the FMCG sector and recently in the pharmaceutical sector and the blow molding industry through “CMB Plastique”, Dislog Group operates in three fast-growing sectors: hygiene, food and health. Its industrial units in Morocco and Europe produce and market the following products:
– *Hygiene sector*: liquid detergents, multi-purpose and specialized cleaning products, bleach, paper hygiene, baby diapers;
– *Health sector*: multiform pharmaceutical products (capsules, tablets, syrups) and dermo-cosmetics (creams and body cosmetic products);
– *Food sector*: chocolates, biscuits, confectionery and organic food products (soups, sauces and juices).
The group employs 3,400 people and develops a portfolio of hundreds of brands that improve the daily lives of households and consumers in Morocco and Europe. The group has become the leader in its market in just fifteen years thanks to its vision as a developer of brands operating in the lifestyle economy and its positioning as a “Full Service Provider”, which integrates, via its various subsidiaries, the entire value chain, from production to the household basket.
Par The editorial staffEditorial Committee – Casablanca
