Fashion Week 2024: Million Gold, Rabanne’s immersive, golden and perfumed pop-up

Fashion Week 2024: Million Gold, Rabanne’s immersive, golden and perfumed pop-up
Paris Fashion Week 2024: Million Gold, Rabanne’s immersive, golden and perfumed pop-up

Rabanne opens the doors to its golden universe with the immersive pop-up Million Gold, from September 27 to 29, 2024. In the heart of Fashion Week, the House promises you a free and glamorous interactive experience among its new olfactory creations, in a sparkling atmosphere. Reservations are open!

Attention fashion and beauty addicts – From September 27 to 29, 2024dive into the golden world of Rabanne with the pop up Million Goldopposite the Parisian department stores. In full Paris Fashion Weekthe House invites you to experience a immersive and free experienceaccessible by reservation.

As soon as you enter, prepare to walk the iconic Golden Catwalk, which will lead you to a giant XL Link, Rabanne’s emblematic code, a nod to the jewel that adorns the design of the bottles and embodies self-confidence.

The experiment continues with a interactive olfactory discovery of the two new creations of the House. On one side Million Goldan addictive woody scent, and on the other, Million Gold For HerRabanne’s first floral. Two fragrances, one promise: that of success.

In the second space, enter the excitement of the backstage! professional makeup artists offer you retouching make-up goldena reflection of the Rabanne signature. Once restyled, it’s time for the show. Like Gigi Hadid or Moses Sumney, icons of the campaign Million Goldyou will parade under the eye of the cameras. Your performance? Sent in the blink of an eye, ready to cause a sensation on social networks!

Reserve your free place for an immersive experience that fuses fashion, beauty and perfumery, all to the rhythm of “Pure/Honey” by Beyoncé. A An ultra-glam and golden weekend awaits you in Paris!

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