The music group Variety Lab exceeds 15 million listening to Spotify with its title “London in the Rain”

The song “London in the Rain” by Variety Lab, a music group based in Lorraine, reached fifteen million listenings on Spotify. For the group as for the independent label, “here by the way”, it is a beautiful recognition but it will not upset the order of things.

The song “London in the Rain” by Variety Lab, a music group, based in Lorraine, has just reached fifteen million listenings on Spotify. Good news for the artist? “”This is above all good news for Spotify “answers Tac to Tac Thierry Bellia.

A success that the director of the label “here by the way”, Stéphane Grégoire: “It’s always a pleasure. It is more for the artist that we are happy. It’s very rewarding “before adding: “Certainly, we are in a multi -changing sector, one more. The digital economy is extremely complex.“Even if the artist’s remuneration system evolved in 2024, the platform remains generally in favor of a distribution which favors headliners to the detriment of more confidential artists.”Even with 15 million listenings, I am not about to get rid of it“, s’amuse Thierry Bellia. “Some rappers do this in one day. For us, it took several years.“

A success for glory therefore, which Variety Lab deserves however deserves. Thierry Bellia at the time of this title, discovered Sampling software. “”I was testing new equipment. I had received a compilation on CD of titles selected by a friend, whose song “I LIKE LONDON IN THE RAIN” by Blossom Dearie. I sampled my voice and added a little echo. I was very attracted to England and immediately liked the result. I recorded my voice in response to the female voice. Jérôme Didelot and Alexandre Longo joined me with their instrument: a bass and a keyboard.“

It must be said that these three at the time were inseparable. Together, he formed the group “Variety Lab”, an electropop, London Touch, Made in France, which continues to make people happy and not only on the platforms.

This title is used by a video game, Gran Turismo. It was also integrated into a Netflix series, “You”. Which intrigues Thierry Bellia. This song was used on a scene in which people discuss at the bar. “”What is funny is that another of our titles was used in another series, there too for people at the bar.“
Stéphane Grégoire, director of the label “Here, moreover” mentions the compilation “Hotel Costes”, which has helped to popularize this piece. “”What grieves me is the lack of curiosity of listeners who will not continue by going to listen to the entire album. They would discover so many other things. ”

Variety Lab has existed since 1999. Its members are also making solo careers as a stuntman or in other groups like Orwell for Jérôme Didelot.

The independent label, “here by the way”, celebrated its 25ᵉ anniversary in 2022. Based in Nancy and founded in 1997 by Stéphane Grégoire, it is distinguished by its musical diversity. It produces artists of different kinds, different styles, from a very varied backgrounds, interpreters-compositers, but not only. Among the flagship artists of the label, we find Yann Tiersen, crazy hat, Matt Elliott, or in another Dominique Petitgand register.

The label also launched collections such as 0101 for electronic music and Oumpo (potential music worker). The latter, inspired by the Oulipo (Potential Literature Ouvroir), offers electronic DJs and composers to remix the catalog of the label according to certain constraints. “More Over” is dedicated to the re-editions of cult albums from the new wave and post-punk scene.

Finally, “Mind Travels” is “an ode to experimental music,” Ambient “and” neo-classical “. Inspired by an introspective and immersive aesthetic”, she is in direct contact with Francis Meslet, photographer Urbex.