There is love in the air among Nancy’s merchants… From February 3 to 16, on the occasion of Valentine’s Day, Vitrines de Nancy member boutiques will distribute “Passports of Love “. An operation aimed at marking the occasion but also boosting local commerce by inviting Nancy residents to (re)discover their city center brands. “The idea of setting up a competition where customers can win an attractive gift should arouse the desire to browse the different businesses in the city and generate more traffic in the businesses,” explains the association.
Presented in card form, this “passport” is made up of five boxes. To participate, nothing could be simpler, all you have to do is make purchases in five partner stores and have the merchant’s stamp placed in a box each time, like a loyalty card. Be careful for those who are tempted, no duplicates allowed. One square equals one trader. Once all the boxes have been filled, all that remains is to submit the “Passport of Love” to the commerce office, Place Maginot, to hope to win one of the three prizes at stake.
