One year after the acquisition of “ Snow Palace » in Courchevel 1850, the Monte-Carlo Société des Bains de Mer (SBM) Group reveals the name of its ambitious hotel project: “ Monte-Carlo One – Courchevel “. This is the first variation of its new international brand “ Monte-Carlo One – Hotels & Residences », dedicated to the development of hotel and residential activities. This historic investment for the Group, outside the Principality, illustrates the company’s new international dynamic, and its desire to develop new growth drivers. The objective: to live the experience and the Art of living Monte-Carlo style, in a future collection of establishments highlighting know-how and expertise recognized around the world for more than 160 years.
« Monte-Carlo One – Hotels & Residences », an international ambition in the luxury hotel industry, with inspiring destinations, to create addresses signed by big names in design and architecture.
With the launch of the brand “ Monte-Carlo One – Hotels & Residences », Monte-Carlo Société des Bains de Mer, which benefits from a strong reputation and globally recognized expertise in the field of luxury hotels and games, is continuing its international development strategy, with the aim of install where its customers travel. A symbol of prestige and excellence, this new brand will henceforth be that of all the Group’s hotel and residential projects internationally. Each establishment, like the “ Monte-Carlo One – Courchevel », will have its own universe, while enhancing the values of elegance and refinement which are associated with the name Monte-Carlo.
The name “ Monte Carlo One » makes the link between the heritage and the future of the SBM
The « one » refers to the contemporary dimension of Place du Casino, embodied by the new One Monte-Carlo complex. A first-rate address that blends with the prestige of the Monte-Carlo Casino, the Hôtel de Paris Monte-Carlo, and the new Café de Paris complex. It is also the incarnation of tomorrow’s heritage, of a positioning constantly aiming for excellence and therefore the expression of a new era, that of a singular vision of ultra luxury, hospitality, gastronomy and exclusivity.
The « Monte-Carlo One – Courchevel »: a future palace focused on innovation and sustainability
The ambition of the Monte-Carlo Société des Bains de Mer Group is to open the doors of “ Monte-Carlo One – Courchevel » to its first customers, for the 2026/2027 winter season. Nestled in the heart of the prestigious Jardin Alpin, this establishment, once renovated, will offer a harmonious marriage between design and compliance with the most efficient environmental standards.
An exceptional architectural signature with the Herzog & de Meuron architectural agency
Herzog & de Meuron is an international architectural firm based in Basel, Switzerland. Founded in 1978, the agency is managed by its two founders, Jacques Herzog and Pierre de Meuron, in close collaboration with its partners and its CEO. An international team of more than 500 employees is now engaged in a wide range of projects across Europe, the Americas and Asia. The Basel headquarters works closely with its branches in Berlin, Munich, London, Hong Kong, New York, San Francisco and Paris.
For Stéphane Valeri, Deputy Chairman of Monte-Carlo Société des Bains de Mer: The creation of Monte-Carlo One – Hotels & Residences demonstrates our desire to open up to new markets, by offering experiences and a level of excellence that characterize Monte-Carlo. This brand will embody the values developed by our Group, to meet the expectations of an ever more demanding international clientele. With Monte-Carlo One – Courchevel, we are deploying this strategy in an iconic resort sharing these same values, and targeting a common clientele, without forgetting future synergies in terms of human resources. Courchevel 1850 is also a land of high-level sporting events, thus positioning itself as an Alpine mirror of the Principality of Monaco.
The mayor of Courchevel, Mr. Jean-Yves Pachod, spoke in these words about the establishment of the Monte-Carlo Société des Bains de Mer Group in the resort: We look forward to welcoming “ Monte-Carlo One – Courchevel », an ambitious project which fits perfectly into the spirit of excellence and refinement of Courchevel. This collaboration with Monte-Carlo Société des Bains de Mer further strengthens our position as an internationally renowned destination. We also salute the Group’s commitment to responsible and sustainable luxury, which corresponds to the values we defend. We look forward to seeing this new prestigious hotel enrich the exceptional offerings in our region, particularly in the run-up to the Winter Olympics in 2030.
About the Monte-Carlo Société des Bains de Mer Group:
Monte-Carlo Société des Bains de Mer embodies a new Art of living unique in the world which has a taste for beauty, goodness and goodness. Its Resort offers both the Grand Luxury of Gaming in its casinos, “haute couture” experiences within its iconic palaces and their Diamond Suites, gastronomy resolutely in its time, combining starred restaurants, international concepts and in-house creations, as well as a leading artistic and cultural offering. The Resort also offers a wonderful range of activities around sport and well-being, shopping and partying. And because the new Monte-Carlo Art of Living must evolve towards increasingly ethical and responsible luxury, Monte-Carlo Société des Bains de Mer has been committed since 2007 to a proactive policy in terms of energy transition, consumption of resources and waste, local gastronomy and preservation of natural heritage. The leading private employer in the Principality of Monaco, the Group launched its 4th ethical charter in 2023 to uphold its values of integrity and responsibility in the practice of its professions.
