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Samuel Wagon
Published on
Dec 18 2024 at 8:16 p.m.
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Toulouse, it’s rugby and good friends, of course, but it’s also Music! So much so that she was designated “City of Music” by UNESCO on October 31, 2023. It is the second city in France to obtain this distinction, after Metz. To honor his title, Toulouse Metropolis unveiled a musical clip in the heart of the cloister of the Augustinian Museum. Toulouse News went to the set.
Toulouse, City of Music
It’s perhaps not the first thing we think of when we talk about Toulouse, but it’s clear that the Pink City is indeed a reference in this area. The Metropolis has thus decided to restore its letters of nobility to the Toulouse scene with a series of video clips mixing music and heritage. The first of this campaign was unveiled this Tuesday, December 17, 2024.
“We must highlight this distinction, so that more and more Toulouse residents associate their city with music and discover all the artists who make it rich. The aim of this format is to highlight Toulouse talents in iconic places in the city. It’s a bit of a musical showcase of Toulouse,” rejoices Marie Waroquierhead of the cultural marketing department at the town hall.
“Interlude to the Augustinians”
DJ et breakdancers
For this first episode, the Metropolis called on the DJ Mangabey for a unique mix, nestled in the middle of the cloister. A three-minute sequence shot punctuated by a mix of electro and hip-hop, all choreographed by the cream of the crop. students of the famous Break’in School. In a 90s spirit, the dancers stroll through the cloister following the Augustinian columns.
“We wanted to play with the decor, create a contrast between the urban aesthetic of the dancers, the electro-house sounds and this historic place of Toulouse heritage, explains Clement Godetthe director. The choreography was specially designed for the location with Abdel Chouari, director of the Break’in School. They are among the best dancers in the schoolthey each have a different style and complement each other perfectly.”
Immersion in Toulouse heritage
If this series of video clips aims above all to put Toulouse artists at the forefront, it also counts give pride of place to heritage. The iconic monuments of the Pink City will thus be the theaters of this campaign. Starting with the Augustinian cloister which lends its historic setting to the dancers of the Break’in School.
The concept therefore intends to deconstruct some of the clichés that lurk around music. Exit the skate park to represent breakdancing or even the discotheque to stage a DJ. So, each location will be carefully chosen to support artists.
A project made in Toulouse
To top it all off, this project is part of a entirely local approach. In addition to the artists and locations chosen for the occasion, the technicians behind the cameras, direction and production are from the region. A know-how made in Toulouse which supports the town hall’s desire to promote the city through music.
Collaboration with the museum
The Augustinian convent was not chosen by chance. Indeed, this first video is the subject of a sponsorship campaign with the museum in order to restore the 170 columns of the cloister, dating from the 14th centurye century. The latter threaten to collapse and require “emergency treatment”.
“It is a precious place to which Toulouse residents are attached. The Augustinians were chosen to highlight the identity of this place which deserves to be restored. It is still the only intact cloister from the 14th century.e century in the South-West. It lends itself perfectly to video,” adds Nicole Yardenithe deputy in charge of relations with cultural actors at Toulouse town hall.
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