An important step was taken by the Chevreul group, owner in Malzieu-Ville, route de Saugues, of Industrial Cutting (France Résille) and Citizz. At the end of November, the sale of Citizz and its entire activity to the Auvergne brand specialist, the Siel group, was completed.
“Citizz, a brand with strong potential”
Initially developed on the Malzieu-Ville site alongside France Résille, Citizz designs and manufactures decorations, such as skylines bearing the image of cities around the world.
From now on, this activity will be carried out by Déborah Jost, president of the Siel group, and her teams based in Lempdes-sur-Allagnon, in Haute-Loire.
Florent Chevreul, president of the Chevreul group, explained this transmission: “Citizz is a company and a brand with great potential, but it deviates from our core business, focused on building solutions. By passing the torch to Siel, a trusted partner, we are convinced that it will benefit from the attention and resources necessary to accelerate its development. “
Exceptional projects carried out in Malzieu-Ville
For the Malzieu-Ville site, this sale will allow it to concentrate on the Industrial Cutting activity. Florent Chevreul specifies: “Through its France Résille and Kolibry brands, our Malzieu teams carry out exceptional projects. This is demonstrated by our latest references: Futuroscope, Halles de Béziers, Phytocontrol laboratory, Labosud laboratory and CCI du Gard… It is this know-how that we have chosen to prioritize. THE skylines of Citizz, including that of Malzieu-Ville, will remain available for sale via the Citizz website… Now with the signature “Made in Auvergne”.”
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