overview of the new ambassadors of fashion and luxury brands

From singer Damiano David – star of the rock band Måneskin – at Diesel to multi-award-winning Chinese actress Xin Zhilei, new ambassador of the Roger Vivier brand, and French athlete Élodie Clouvel, new face of Maje, here are the muses enlisted by fashion and luxury brands at the start of the summer season.

Damiano David, Diesel’s first male ambassador

Charismatic singer and composer of the Italian rock band Måneskin, the Roman Damiano David becomes the first ambassador of the Venetian house Diesel.

The artist, who wore a Diesel look entirely customized by Glenn Martens last May for the Met Gala, is now a global ambassador for the house. The latter has just announced it with a photo with an old-fashioned grain, where David Damian is dressed in silver camouflage jeans and a tank top where his first name is mixed with the brand’s logo. A first shot symbolizing the beginning of a creative collaboration, which will soon be followed by a genderless capsule collection designed jointly by the artistic director and lead singer of Måneskin.

Xin Zhilei chez Roger Vivier

French label Roger Vivier, known for its luxury shoes and accessories with a decidedly avant-garde style, has recruited multi-award-winning Chinese actress Xin Zhilei for its new campaign.

Celebrating his love for female movie stars, Roger Vivier had called upon actresses Laura Dern, Isabella Rossellini and Isabelle Huppert for previous campaigns. Gracefully seated, Chinese film star Xin Zhilei, who is on the bill for Blossoms Shanghai (by Hong Kong director Wong Kar-wai), poses for Roger Vivier’s fall-winter campaign accompanied by two of the house’s iconic accessories, the “Viv’Choc” bag and the “Belle Vivier” square-buckle pumps.

Amiri Recruits Rising K-Pop Star Sunwoo

This summer, luxury streetwear label Amiri has signed South Korean musician and songwriter Sunwoo of The Boyz as its new brand ambassador.

Drawing on its multicultural roots between Hollywood glamour and skate culture, the Californian brand Amiri calls on the young 24-year-old K-pop superstar, who since joining the popular group in 2017 has built a fan base of over 2 million followers. Looking into the distance, for the brand led by Mike Amiri, Sunwoo poses with his hair disheveled, dressed in a suit vest and a very buttoned polo shirt preppy a touch of “grandpa core” – one of the key trends of 2024, notably seen at Marni.

Maje acquires the French star of modern pentathlon, Élodie Clouvel

The daring Parisian label Maje, which celebrated its 25th anniversary in style at the end of last year, is reinventing theathleisure with its new muse, the Saint-Etienne athlete who shone at the Rio Summer Games in 2016, Élodie Clouvel.

The premium brand founded in the capital by Judith Milgrom, which deploys a resolutely Y2K style in its women’s fashion collections, is diving into the world this summer sportswear chic a few days before the opening of the Paris 2024 Olympic Games. For the release of this sports capsule announced for July 4, the Olympic champion of modern pentathlon (bringing together the 5 disciplines of fencing, swimming, horse riding, pistol shooting and running) poses dressed in a jet black tracksuit with a crest and wearing a black cap with the words “Saint Honoré” and shiny rhinestones. An outfit to warm up in style for the Olympic events.