And Chief Vibes Officer (CVO) is an unconventional title that has emerged in some companies, often in creative or startup contexts. This role focuses on corporate culture, team cohesion and employee well-being. Unlike more traditional titles, the CVO can play an informal but essential role in creating a positive atmosphere at work.
What will we expect from this person?
For example, she organizes events to strengthen team spirit (teambuilding, afterworks, etc.) and ensures that the company’s values are lived on a daily basis. Thus, the Chief Vibes Officer acts as an ambassador of the company’s “mood”, helping to make it more attractive and friendly for its employees.
And this is precisely why the Smirnoff brand named the Australian songwriter and actor Troye Silvan as Global Chief Vibes Officer.
The appointment is another step in the brand’s WE DO WE campaign, the movement is a plea to forget about to-do lists and have fun – get together, go out and have fun – in order to create a more connected world , more open and more exhilarating.
The partnership has just launched on social media after a series of announcements, with a humorous video showing Troye attending a press conference, announcing his new position as CVO to interviewers and sharing his mission, for people to do Go OFF.
The launch will be followed by Smirnoff’s sponsorship of Troye’s tour of Australia and New Zealand, during which he will share the Go OFF vibes with his fans at exclusive after parties in Sydney and Melbourne. Over the coming months, Smirnoff will share more examples of Troye living the Go OFF vibe – enjoying good times, good company and good cocktails – echoing the belief that when we bring unique personalities together, life becomes richer, more interesting and more fun.
The global partnership will manifest across social, OOH, digital, in-store and events in more than 20 countries, including the UK, Brazil, Australia and India, over the coming month
