After two long years of waiting, fans of French-speaking Switzerland will finally be able to rediscover the intensity of fire and power struggles thanks to CANAL+ Switzerland. Season 2 of House of the Dragon will be available from June 17 on the encrypted channel. To mark this event, CANAL+ Switzerland and Havas Switzerland have deployed a launch campaign, filled with emblematic elements of the HBO series, but above all rivalries!
It’s time to choose a side
With all due respect to Swiss neutrality, the creative platform of this campaign invites spectators to take sides! Because yes, the new season of House of the Dragon picks up after the death of King Viserys, with Rhaenyra and her half-brother Aegon in the middle of the fight for the throne. So you will have to choose!
If the details of season 2 remain a well-kept mystery, the rivalry promises explosive episodes.
A 360° campaign to bring duels to life will be available in OOH, DOOH, Television, Cinema, In-stream, TikTok, Radio.
The creative variations and the media system aim to rekindle the passion of fans and attract an even wider audience. Each communication channel was chosen to maximize impact and interest for this new season.
