This former candidate for the reality TV show “The Princes of Love 3” did not indicate “the advertising nature” of “posts, publications and stories” on her various accounts, according to the Repression of Fraud.
Former reality TV contestant Milla Jasmine, a Dubai-based influencer, must “cease” commercial practices deemed misleading on its Instagram, Tik Tok and Snapchat accounts, the Fraud Repression (DGCCRF), a department of the Ministry of the Economy, said on Thursday. The Paris Departmental Directorate for Population Protection investigated the practices of a company, Gold Mind FZE, and its manager “known under the pseudonym Milla Jasmine”and noted misleading commercial practices, indicates the DGCCRF on its website.
In this case, Milla Jasmine, former candidate of the reality TV show “The Princes of Love 3”broadcast in 2015, did not indicate “the advertising character” of «posts, publications et stories» on her various accounts, while she received “remuneration or any other consideration from an advertiser”indicates the Directorate General for Competition, Consumer Affairs and Fraud Prevention. “The absence of this indication may suggest (…) that the recommendation is made from the angle of personal experience rather than that of paid advertising”which amounts to misleading the consumer.
Also read
“Big thieves”: influencer Poupette Kenza fined 50,000 euros by the DGCCRF
Administrative injunction measure
The Fraud Repression, which took an administrative injunction measure, did not specify who was the advertiser who had paid or offered compensation to the influencer in exchange for publications. In June 2023, Parliament adopted a text regulating influencer marketing practices. Several professionals have already been the subject of injunctions or even sanctions.
In April, the DGCCRF revealed in a press release that “nearly half” of 310 influencers controlled in 2022 and 2023 by him were “in anomaly”. At the end of these two years of investigations, “35 warnings were sent to influencers for whom the breaches were occasional. For the most serious and deliberate practices, 81 compliance orders were issued as well as 35 criminal proceedings”then said the service dependent on the Ministry of the Economy.
