Like Novartis, the Eurovision Song Contest was founded in Switzerland, and we are delighted to support both this legendary competition and our home country.
For ten unforgettable days, Basel will become an international creative and community hub, bringing together viewers from around the world and thousands of visitors on site. The Eurovision Song Contest is one of the most followed non-sporting events internationally: the final attracts more than 170 million viewers, not counting the billions of people to whom the brand is presented face-to-face or on social networks.
At Novartis, with 78,000 employees from more than 100 countries, we believe in the power of collective creativity and international cooperation – values we share with Eurovision.
So let’s take advantage of this moment and find ourselves at the crossroads between innovation and creativity!
Don’t miss our next updates about our participation.
