The French actress took part in a BMW conference this Monday, October 14. She praised the merits of the X5, which she drove this summer.
Film sets at the Paris Motor Show. Juliette Binoche surprised the participants of the show this Monday, October 14 at the Parc des Expositions Porte de Versailles, by participating in the BMW conference. An intervention less surprising than it seems: since last June, the actress of Ouistreham is one of the ambassadors of the German brand.
“BMW has been a partner of the Cannes Festival since 2022,” recalls Estelle Le Noé, marketing director France, for BFMTV.com.
A partnership from which BMW has established associations with several figures of the 7th art: Isabelle Huppert, Mélanie Laurent, Lucas Bravo… and, therefore, Juliette Binoche. They join sports figures, notably biathlete Martin Fourcade and skipper Loïck Peyron, in the list of what BMW calls “friends of the brand”, its ambassadors.
“She was very enthusiastic”
In fact, Juliette Binoche drives a BMW. During her appearance on stage, which lasted just under two minutes, the Oscar-winning actress for her role in The English Patient praised her experience behind the wheel of the In my opinion.”
Juliette Binoche is the only one of the “friends of the brand” film stars that BMW contacted for the Paris Motor Show, according to Estelle Le Noé: “We had great feedback from her on her first drive, she was very enthusiastic,” she explains. “She was delighted with her first summer in a BMW, so it seemed natural to us (to invite her, Editor’s note).” Did the invitation earn the actress a fee? “It’s confidential,” replies the marketing director.
This first day of the 90th edition of the Paris Motor Show was reserved for the press. The show will open its doors to the public this Tuesday, October 15, until Sunday 20.
