A rather special beauty contest… Miss AI will take place on Friday May 10, where, as its name suggests, all the participants are virtual and generated by artificial intelligence.
The principle of the World AI Creator Awards, which are being held on Friday May 10, is to elect the most beautiful “virtual woman”, generated by artificial intelligence. There are numerous tools that allow you to create a woman or a man from a simple prompt, from a few more or less precise words: “create me a blonde woman with a fine face, blond hair and full lips”.
The results are absolutely stunning in their realism and in most cases, today, it is impossible to know with the naked eye whether the person really exists or not.
Fake misses but real Instagram accounts
As part of this competition, any designer can send their dream model which will be judged on several criteria: aesthetics, like any Miss competition, beauty and presence. Intelligence (since we will ask questions, like in the Miss elections): “if you had one wish to make the world a better place, what would it be?” Here again, it is the AI which will respond… The technology: the quality of the prompts used to obtain this virtual face, but also the level of detail of the final visual rendering, the hands, the eyes…
And finally, popularity on social networks. Because these virtual models have Instagram or TikTok accounts. The number of subscribers and likes collected will also count in the deliberations. The competition has been a bit of a slap on the wrist: some criticize it for its lack of authenticity, by promoting models with absolutely perfect appearance, by perpetuating beauty standards and by objectifying women…
But ultimately isn’t this a criticism that can be made of all Miss competitions, whether they are virtual or not?
Who will judge which “virtual miss” is the most beautiful?
It will be a mixed jury: two humans, a man and a woman, who are part of the organization of the competition… And two AI influencers… Virtual avatars who behave like humans on social networks – they have a profile, publish posts…- and who sometimes have hundreds of thousands of fans.
Like Aitana Lopez, a woman made of pixels who has more than 300,000 subscribers on Instagram. She’s supposed to have a personality (she likes video games and fitness). According to Forbes magazine, she generates more than 10,000 euros per month by advertising clothing and cosmetic products… like real influencers! Obviously, there are still humans behind it, in this case a communications agency based in Barcelona.
Beyond this competition, these “virtual humans” generated by AI will increasingly invite themselves into our daily lives… Tomorrow, clothing brands will increasingly call on these artificially generated humans, rather than real models. Imagine a La Redoute catalog entirely made up of virtual models… It costs much less to produce, and you can have the type, color, shape you want in just a few clicks…
Jobs threatened by AI?
Journalists are not spared either… like the Internet channel Channel 1, avatars purely simply generated by an AI, to which we make read and interpret a text written by ChatGPT, while going to scan the news of the day.
The voice is fluid, the movements of the lips completely natural… The reports follow one another (real reports, purchased from agencies), with political, economic, cultural information… Like in a real newspaper… The result is super clean, professional … it’s clear that it does the job… And the use of AI doesn’t stop there… We also use it to do live dubbing…
The same presenter will be able to present the newspaper in French or Bulgarian without it making any difference. In the reports, Xi Jinping speaks, but in English or French depending on the country.
