Between ready-to-wear shows, haute couture shows and cruise shows… it is highly likely that ordinary people get lost in the twists and turns of fashion. Only the most seasoned, the experts and all those who are directly or indirectly interested in this unique universe can, with accuracy, deliver the definition of a so-called “cruise” collection. But since we know that Chanel, one of the greatest fashion houses, if not the most masterful, is coming to unveil its famous 2024-2025 cruise collection to the whole world in Marseille, this word is now on everyone’s lips. lips. However, some still supposedly question the meaning and symbolism of this concept, anchored in the Chanel tradition. Since without having had this name from the start, it was more or less thought of by Gabrielle Chanel, alias Coco. “We were the first to do a cruise collection”, also likes to recall, with a certain satisfaction, Bruno Pavlovsky, the president of the fashion house during our meeting in his Paris office on rue Cambon. In 1919, US Vogue described a small collection intended for vacationers.
