The Alzheimer Research Foundation renews its visual identity – Image

The Alzheimer Research Foundation is offering itself, for its 20th anniversary, a new visual identity. The result of a collaboration with the Anomaly-alliance agency, this change “symbolizes the evolution and ambitions of the Foundation: to become, in the minds of the French, THE reference in the fight against Alzheimer’s disease” reports a press release . For the occasion, the Foundation is sporting a new logo. A compact block that places research at the center of its identity with modern typography. A stylized microscope occupies the place of the second C of research and the I of Foundation. The purple chosen for the color palette symbolizes “power and healing. Green, “rebirth and progress”.