Is the Maisons du monde brand bankrupt? Several media announce that the brand will close several of its stores in 2025.
In 2024, Maisons du Monde continues to shine in the decoration and furniture market, consolidating its position as European leader. However, in 2025, around thirty stores will close their doors.
Maisons du monde: a profitable strategy
With a strategy combining innovation, diversification and responsibility, Maisons du monde has been able to meet the expectations of the public. Looking for varied styles, durable products and a enriched customer experience.
Indeed, the success of Maisons du Monde is based above all on its ability to offer collections varied and accessible. All inspired by the latest international trends.
Whether for a bohemian, industrial, Scandinavian or contemporary style, the brand manages to meet the tastes of a diverse clientele. In 2024, it enriched its catalog with exclusive collaborations.
But also ranges designed to meet the needs small spaces. A rapidly growing segment in urban areas.
Digital innovation is defined as a key lever for the success of Maisons du Monde. With an optimized omnichannel strategy, customers can now seamlessly navigate between the site webthe mobile application and physical stores.
The introduction of augmented reality tools, allowing consumers to visualize their furniture at home before purchasing, has particularly strengthened the customer experience. THE personalization services and the deployment of rapid delivery solutions have consolidated customer loyalty.
Constant innovations
And this, while attracting new consumers. In 2024, Maisons du Monde also stands out for its ecological commitment. The brand emphasizes responsible production, with materials from sustainable sources and products FSC or PEFC.
It also strengthened its efforts to reduce your footprint carbon. In particular thanks to optimized logistics and eco-responsible stores.
This ethical commitment is therefore intended to be in line with the consumer expectations current. Sensitive to environmental and social issues.
By focusing on sustainability, Maisons du Monde therefore combines responsibility and commercial appeal. Moreover, Maisons du Monde is not content with attracting France.
The brand continued its international expansion, particularly in Northern Europe and in the United States. Where she meets growing success.
This geographical diversification therefore allows it to reach a wider customer base. And to adapt to constantly evolving markets.
Finally, Maisons du Monde remains close to its community thanks to controlled communication. Social networks, engaging advertising campaigns and exclusive events allow the brand to cultivate a strong bond with its customers.
Maisons du Monde bankrupt, several stores close their doors
Faced with a decline in purchasing power and the rise of second-hand marketMaisons du Monde has taken radical decisions to stabilize its situation. These changes reflect the upheavals in the furniture sector.
Once flourishing, the furniture sector is going through a phase major transformation. Consumers, always passionate about decoration, today favor economical alternatives, such as second-hand furniture.
This change in habits therefore directly affects performance traditional brands. Faced with these challenges, Maisons du Monde has adopted ambitious measures to revitalize its activity.
François-Melchior de Polignac, CEO of the company, also highlighted the need to simplify the offer. And to maintain strict financial discipline to ensure the sustainability of the brand.
The restructuring results in the closure of 50 stores, affecting employees and customers. However, Maisons du Monde is putting in place measures to limit the impact.
Like transfers or reconversions for the employees concerned. Consumers, for their part, will have to adapt to a more digital-centric shopping experience.
However, the company guarantees service in ligne optimized, faithful to the quality of its offer. “We are determined to navigate these challenges with courage and innovation, to continue serving our customers and preserving our heritage”declares the CEO.
Hi, I'm Ruben, the new web editor at Tuxboard.com. Freshly graduated from a journalism school in Paris, I am passionate about media news, television shows and sociology. I am enthusiastic about sharing with you my articles and my analysis of the news on Tuxboard.
