Emma Coronel or the peopleization of drug traffickers

Picture this: Your husband is the most famous drug lord in Mexico, and he’s currently serving a life sentence in the United States. You: You became famous during his trial, thanks to your dizzying curves, your expensive clothes, and your high heels, and you earned the nickname “Kim Kardashian” of the cartels. Are you following me?

Arrested in turn, and sentenced to 3 years in prison for drug trafficking and money laundering, after pleading guilty and asking for forgiveness, what do you do when you get out? A clip with your husband’s lawyer! Makes sense, right?

This is the new life of Emma Coronel, 35, undivorced wife of El Chapo, one of the most powerful drug traffickers in the world. After 2 and a half years behind bars, she became a model and influencer when she was released in September 2023, a year ago.

For two weeks now, she has been the star of a music video that is a hit in Mexico: “La Senora”! Or “The Chief’s Wife” in drug slang…

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Cowgirl hat and big visible chain, it is the controversial lawyer of the famous trafficker “El Chapo” aka Joaquin Guzmán, who here treats us to her flow. Stage name: “La Abogada” of course! The lawyer… While Emma Coronel gets out of a car in a red bustier tuxedo with the air of dominating her world.

So what does it say? That Emma Coronel is a “queen” and that she has “business genius”! In fact, they put a black folder under her arm, so that everyone understands the message.

In fact, it is the female version of what we call “narco-corridos”, popular music glorifying drug traffickers. A genre that today combines with the codes of hip-hop. And which, with Emma Coronel meets the “mob wife” trend or mafia wife – I told you about it. A deliberately flashy look, which has invaded the networks this year.

After the “mafioso’s wife” here comes the “Narco’s wife”! Between bimbo-feminism and the glamorization of crime: it’s the “peopleization” of drug traffickers.

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