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– Léon Marchand embodies values appreciated by the public.
He was the French star of the Paris Olympic Games this summer and today Léon Marchand is reaping the financial fruits of his notoriety. The swimming prodigy attracts brands with his exploits and his exemplary attitude. Quadruple Olympic championthe Toulouse swimmer is stacking up prestigious contracts with large groups such as LVMH, Omega and Porsche. These partnerships bring him more than a million euros per contractpositioning him among the most coveted athletes, reports The Dispatch on October 13.
The Toulouse native conquered the swimming world by winning five medals at the Olympics, including four gold. His exceptional performances not only made an impression, but also boosted his notoriety. Outside the pools, the young athlete embodies values appreciated by the public : humility, rigor and politeness. These qualities, combined with his successes, have made him an ideal target for major brands.
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Management of one’s career entrusted to one’s family
The young champion has already signed with major brands such as LVMH, the luxury watch brand Omega and Porsche. Léon Marchand and his entourage carefully select his partnerships. The idea is not to multiply collaborationsbut to only engage in major contracts, thus avoiding over-media coverage.
From the beginning, Léon Marchand has not had a specific agent who takes care of him but only a lawyer and his parents, as reported The Mag Team. His father Xavier Marchand, 21 times French champion swimming in the 1990s in medley, manages his son’s relations with the press. As for his mother, she too eleven-time French champion in the 1990s, the latter also managed “lots of things”.
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In October 2024, an article from The Sunday Tribune revealed that the swimmer can ask for more than one million euros per year for each partnership contract. Some witnesses even speak of 1.5 million euros, a sum which places Léon Marchand on the same level as emblematic figures of French sport such as Teddy Riner.
