The Cora hypermarket in Lempdes will change its brand in the coming weeks, like all of the distributor’s French stores bought by the Carrefour group.
Major movements continue in the mass distribution sector. After the disappearance of the Casino stores, taken over by Intermarché in Clermont-Ferrand, the Cora brand will also disappear from the local commercial landscape.
The distributor, which had a single point of sale in Puy-de-Dôme, in Lempdes, was bought by the Carrefour group last July. This acquisition will result, in the coming weeks, in “a gradual switch of the 60 stores to their new brand”, Carrefour announced this Monday, September 30.
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This change of brand must be carried out in three phases, starting October 1. The Lempdes hypermarket, opened in 1972 (then it was the Radar brand, bought in 1984 by Cora), is among the 21 stores affected by the third wave, announced “from the end of October”.
How will the changeover take place?
“The changeover will take place during a transition period of approximately two weeks during which the hypermarkets will remain open, specifies the Carrefour group in a press release. Customers will thus see their store transform to gradually adopt the codes of the Carrefour group. “
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And to decline: “Initially, the sign will be replaced and the offer of Carrefour products on the shelves will be significantly reinforced. The signage and work clothes will then finalize this change, before a major commercial highlight which will allow to celebrate this change of brand (October 25 for the first wave, November 5 for the second wave and November 19 for the last wave).”
Vichy also concerned
Note that Auvergne has another Cora, in Vichy (Allier): this will also switch to the Carrefour brand from the end of October, in the third wave.
Arthur Cesbron
