As part of its attractiveness strategy, Mayenne community has worked on its territorial brand. It is a tool with a name, a logo and a graphic universe allowing you to create “a coherent identity around the territory to unify its communication”, presents Anne-Laure Arnoud, director of economy and attractiveness for Mayenne community. She presented this brand to elected officials during the community council meeting on Wednesday January 15, 2025.
“The feedback is positive”
The slogan chosen is “Mayenne co’ you risk staying there! » the visual includes a speech bubble. “This touch of humor has been tested on different audiences and the feedback is positive,” specifies Anne-Laure Arnoud. The visual “will be used in a variation of colors in order to facilitate appropriation by local stakeholders. »
