Penn Badgley at Moncler, Birkenstock and the year of the snake, Rihanna in bookstores… L’Impératif Madame

Penn Badgley, star of the new Moncler campaign

The actor of the series You is the new Moncler muse, in a campaign dedicated to dynamism. It is in the vibrant streets of New York, the actor’s city, that the Italian house has chosen to stage its spring 2025 collection. Designed like a luxurious paparazzade, the brand captures its muses in motion, caught in the whirlwind of the city. Moncler reinvents style streetwear with an elegant line in sober tones. The pieces are minimalist and practical: the bombers and down jackets are reversible, the pieces designed to adapt to all occasions. In this collection, clothing adapts to the hectic pace of life of city dwellers… and boosts our wardrobe in this (very) long month of January.

The spring 2025 collection can be found on moncler.com .

Birkenstock 1774 celebrates Chinese New Year

To celebrate the Lunar New Year, Birkenstock 1774 doesn’t do things by halves. In 2025, China celebrates the year of the snake, and the reptile will therefore be at our feet. Thus, for this exclusive capsule collection, the Arizona, Florida and Tokio models have been revamped. With their snake embossing on the top, the open pairs have a more rock and daring style than usual. For its part, the Tokio pair is accessorized with small leather details embossed with the same print. Made in Germany, these new models honor the brand’s know-how, and prove once again that you can be stylish while focusing on comfort.

Rihanna, a beautiful book for a pop icon

The 1774 Lunar New Year collection is available on 1774.com and in a selection of stores.

She’s the star that needs no introduction. Singer, businesswoman, fashion icon, stylist and mother, Rihanna has definitely left her mark on our times. Now the face of Dior’s J’Adore perfume, she continues to inspire entire generations. An unusual profile that has intrigued French journalist Caroline Hamelle for a long time, who decided to pay tribute to him in a beautiful book: Rihanna, woman & icon. In this 208-page work, the former fashion journalist at the magazine Grazia and French author looks back on the brilliant journey of this artist with a thousand faces: from her life as a star to her style, including her unique relationship with fashion. A perfect book to draw inspiration from this woman who has become the youngest self-made billionaire in America, with a fortune now estimated at $1.4 billion. Just that.

The book “Rihanna, Femme & Icône”, by Caroline Hamelle, can be found in bookstores and online .

Livy moves to rue Cambon

In the middle of Fashion Week season, the lingerie brand Livy takes up residence in the heart of rue Cambon. The young French designer, Lisa Chavy, chose this mecca of fashion and luxury to set up her new pop-up. The young brand, created in 2017, known for its high-end “designer lingerie” and for its ready-to-wear collection with an elegant and sensual style, offers the best: from lace bodysuits to custom-made tuxedo jackets. to flatter female silhouettes with modernity, and all these pieces designed to instill confidence and daring in all women. Come to 12 rue Cambon until May 31 to discover (or rediscover) all the pieces in the collection.

The Livy pop-up can be discovered at 12, rue Cambon in Paris.

La Veste moves to Paris

La Veste, the ready-to-wear brand founded by Spanish designers Maria de la Orden and Blanca Miró, is moving to Paris. It was not in Madrid that they decided to open their first store, but in the fashion capital. After establishing its quarters on the first floor of Bon Marché, La Veste is moving to the very chic district of the 6th arrondissement of Paris: Saint-Germain-des-Prés. Decorated by the Barcelona architecture studio Quintana Partners, the store reflects the brand’s Spanish aesthetic through colorful and vintage decoration, in harmony with its collections. Customers will be able to find all the label’s pieces, entirely made in Spain, as well as the Home line., on both levels of this new brand.

The first La Veste boutique is located at 4 rue de Tournon, in Saint-Germain-des-Prés in Paris.

Glowing beauty after skiing

Ski clothing brand Fusalp and skincare expert Element Eight are joining forces to revolutionize your winter vacation. The two brands present a range of treatments designed to regenerate our face after losing oxygen at high altitude. In this exclusive pouch, available in limited edition, are two “bio-intelligent” products: a serum and a moisturizing cream. A real relief for the queens of the slopes who will be able to treat themselves to a well-deserved moment of cocooning after a day spent slaloming.

Fusalp and Element Eight products can be found in certain stores and on fusalp.com .

The Madame Sarfati comedy club plays with fashion

Who said fashion can’t rhyme with humor? Madame Sarfati, a comedy club founded by comedian Fary, is taking over the world of fashion with two exclusive collaborations inspired by streetwear style. The Chevignon and Champion brands have both ventured into this project by unveiling new pieces placed under the sign of union. The stand-up specialists, dressed as American athletes, wear the creations with pride. For its collaboration with Chevignon, the club is offering a Madame Chevignon embroidered signature teddy for €500. The Champion capsule offers several pieces ranging from €30 to €125. Original and stylish.

The Teddy Sarfati x Chevignon collection is available at Madame Sarfati and on the website chevignon.fr . The Champion capsule is only available at the comedy club.