For the first time in a while, Anderlecht found its accounts in the green during the last financial year.
At Sporting, there are a lot of things going in the right direction recently. A club where an important change took place on January 1st. A change planned for a long time but which is becoming effective.
With the ban on advertising for sports betting sites, Napolen disappears and leaves its place to Sunweb. A new sponsor that will be found on the players’ jerseys during the restart and that can already be found on the three sets of jerseys sold in the club store.
“A club with a prestigious history”
When concluding the agreement with Anderlecht, Sunweb’s commercial director said: “We are very proud to partner with RSC Anderlecht, a club with a prestigious history and passionate supporters.”
Tim Van den Bergh added: “At Sunweb, we believe in creating unforgettable moments for our customers, and this is what Anderlecht offers their fans every week. By becoming their jersey sponsor, we look forward to building a partnership strong focus on shared values and creating memorable memories, on and off the field. This also means that Sunweb is investing again in sports marketing after the success we had with our cycling team in the past.”
“Memorable experiences”
Anderlecht non-sport CEO Kenneth Bornauw said: “I am delighted to announce our partnership with Sunweb, as this European travel leader perfectly embodies the excitement and passion that football represents. brands aim to create memorable and unforgettable experiences. Sunweb’s expertise, as one of Europe’s leading tour operators, with its unique content platform and strong online business model, aligns perfectly. with strategy of our club’s digital growth so we look forward to collaborating and learning from each other.”
