Theaters are issuing a warning to fans heading to theaters for “Wicked” this week, asking them not to sing during the film.
Silence in the room. Fans can't wait to watch the new film adaptation of the famous Broadway musical, starring Ariana Grande as “Glinda” and Cynthia Erivo as “Elphaba.” However, as the November 22 release of the first part of “Wicked” approaches, cinemas have reminded spectators of an essential rule: not to sing during the screening.
In a short thematic video broadcast before the screenings, AMC, one of the largest cinema chains in the United States, declared: “At AMC cinemas, silence is golden. No discussions. No text messages. No songs. No moaning. No flirting. And absolutely no insults. Enjoy the magic of cinema.
A lively online debate
Company spokesperson Ryan Noonan told IndyStar the long-standing rule was intended to prevent “disruptive behavior.” “The WICKED pre-show spot incorporates the themes of the film as a fun and engaging reminder to moviegoers not to disrupt the experience of those around them while they enjoy the show,” the release reads . The message was particularly reinforced before the release of this cult musical, with its iconic songs like “Defying Gravity” and “Popular”.
This ban on singing sparked heated debate online. Some strongly support her, others believe they will have difficulty restraining themselves. AMC had issued similar guidelines ahead of screenings of the concert films of Taylor Swift, “The Eras Tour,” and Beyoncé, “Renaissance: A Film by Beyoncé.” Audiences could sing and dance during these screenings, but were asked to avoid dancing in the seats or blocking the view of other audience members.
Beyoncé's film also involved a ban on recording the film and removing any clothing that obstructed the view of other viewers. Masks unused for health and safety reasons were prohibited in the room.