The first match, in 2022 in Paris, saw French content creators dominate their Spanish counterparts (2-0) in front of 20,000 spectators and more than a million followers on the Twitch platform. Internet stars from both sides of the Pyrenees are meeting this Saturday (7 p.m.) for a football match at Atlético de Madrid’s Metropolitano stadium.
The stadium has a capacity of more than 70,000 seats. So far, some 30,000 have been sold. “We’re looking forward to it,” said Spaniard DjMaRio, who has 9.6 million subscribers on his YouTube channel and is one of the organizers of Saturday’s match, during a press conference Friday evening .
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These matches are part of the trend of real competitions between Internet celebrities, whose millions of fans follow the games live on the Web.
Events that are growing
“I feel really good,” said French streamer AmineMaTue (2.8 million followers on Twitch), who started the first leg. “It was something to come back and see this magnificent pitch, and I think that tomorrow with the supporters, it will be another story.”
The French team was recently received in Paris, as part of its preparation, by professional footballers from PSG. Its ranks include, among others, Michou, Carlito and the phenomenon Inoxtag, whose documentary Kaizen about his ascent of Everest has been seen by 35 million people on YouTube. The coach of the Spanish team is streamer Ibai, who has 17.1 million followers on Twitch.
These physical competitions organized between content creators generate very large audiences, well beyond just the world of “gaming”, like the GP Explorer. This car race launched by Squeezie (19 million subscribers on YouTube), which saw around twenty content creators compete in Formula 4 cars on the Le Mans circuit in September, recorded an audience record with a peak to more than 1.3 million people for its second edition.
