Jules Koundé poses for Jacquemus with a foam t-shirt in a totally offbeat campaign

Jules Koundé poses for Jacquemus with a foam t-shirt in a totally offbeat campaign
Jules Koundé poses for Jacquemus with a foam t-shirt in a totally offbeat campaign

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FASHION – Jules Koundé gave yet another fashion lesson. The defender of the French football team has become the face of the Jacquemus brand. The fashion house created by Simon Porte Jacquemus revealed the face of the campaign for its new winter collection in a post published on Instagram on Tuesday September 24. In offbeat settings, Jules Koundé posed for the first time for a luxury house.

The footballer, who is also a big fashion lover, tried on an unusual t-shirt as you can see in our video at the top of the article. Around him, three people worked on “dressing” him using a spatula, a brush and a can of shaving foam. He even took the opportunity to taste the foam by sliding his finger across his clothing.

In the series of photos and videos published by Jacquemus, we can see Jules Koundé vacuuming the lawn or sitting on a bed, on top of a mountain of suitcases. Some looks that the player embodies are as improbable as the settings around him. For example, sitting next to a Brie shepherd, Jules Koundé has zebra moccasins on his feet and a pink striped tie around his neck. In another photo, he is ironing a shirt and wearing a pair of turf boots.

Jules Koundé is very fond of fashion and is not afraid to break the codes. Last May, he arrived at the Blues rally in Clairefontaine wearing bell-bottom jeans and high-heeled ankle boots. In 2023, the Frenchman was even crowned best dressed personality of the year by the London fashion magazine Outlander. Enough to dress those who make fun of him for winter.

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