Michelin is alarmed by a “massive invasion of tires from Asia”

He was expected around the corner. After making the decision to close the Cholet de and Vannes factories last November, Florent Menegaux, the CEO of Michelin, was heard this Wednesday by the Senate Economic Affairs Committee. In a context of crisis in the automobile sector in France and on the Old Continent, the tire champion is suffering more and more from Chinese competition. “The characteristic of our markets in Europe is that we are experiencing a massive invasion of tires from Asia”lamented the leader.