20.01.2025 – 09:53
LIDL Switzerland
Weinfelden (ots)
The strategic partnership formed in 2017 between Lidl Switzerland and @WWF Switzerland has continued to intensify over the years. The extension of this collaboration to 31 Lidl countries is an opportunity to reaffirm its commitment to conscious eating, based on the principles of the planetary health diet.[1]. Thus, by 2030, the brand is targeting a 20% increase in the share of sales of plant-based foods, including plant-based sources of protein, whole products as well as fruits and vegetables. This initiative makes Lidl the first retailer globally to demonstrate transparency across all food categories in its range. To do this, Lidl applies the WWF methodology. [2]
To meet the challenge of climate change, loss of biodiversity and even food-related diseases that the world faces, our food system must be restructured.[3] Aware of its responsibilities, Lidl wishes to contribute to global dietary change throughout its value chain. So, with the support of WWF, the retailer wanted to make its conscious eating strategy even bolder in the 31 countries where it operates and by setting ambitious goals with regard to the diet’s three health promotion pillars. planetary health: plant sources of protein (legumes, nuts, seeds), whole products as well as fruits and vegetables.
Ambitious objectives in terms of proteins and complete products
The goal of increasing the share of plant-based food sales by 20% internationally by 2030 (compared to 2023) is part of Lidl’s overall CSR and conscious eating strategy. In this regard, Lidl Switzerland is implementing the following measures:
- Proteins: since 2022, Lidl Switzerland has calculated its Protein Splitnamely the ratio between vegetable proteins and animal proteins in its range of products. For the financial year 2023, the ratio at Lidl Switzerland was 16% compared to 84%. The goal is to achieve a ratio of 20:80 (plant:animal origin) by 2030. Plant proteins include, among others, legumes, nuts and seeds, as well as vegan alternatives to protein-based products. meat, eggs and fish. For dairy products, the ratio rises to 5% compared to 95% in 2023. The objective for 2030 is to achieve a ratio of 10:90 (plant origin: animal origin). Every year, Lidl Switzerland publishes its Protein Split and reports its progress transparently.
- Whole grains are one of the main levers for healthy aging.[4] By 2030, Lidl Switzerland wants to increase the share of whole grains in all cereal products sold in its stores by 10% (compared to 2023). In addition, Lidl Switzerland is expanding its range of whole grain products: by 2030, the retailer plans to offer at least one whole grain alternative in all relevant product categories in its range.
- Fruits and vegetables: Providing fruits and vegetables is essential to any mindful eating strategy. Lidl Switzerland continues its efforts to offer its customers a wide choice of fresh fruits and vegetables every day.
- Raising awareness of healthy and conscious eating: in addition to developing a healthy and sustainable offer, raising awareness of conscious eating is also central at Lidl Switzerland. Plant sources of protein, healthy snacks for children and – as part of a joint campaign with the WWF – and “Future Foods” were therefore in the spotlight in 2024. Find out more about this campaign , follow this link: Lidl – It’s said, it’s done.
From 2025, the results of Lidl’s annual progress will be made public in full transparency.
Adopt a conscious diet for health and preservation of the environment
Andreas Zufelde, Chief Commercial and Marketing Officer at Lidl Switzerland, says: “To ensure a growing global population has a healthy and sustainable diet, without depleting the planet’s resources, a global dietary change is necessary. At Lidl Switzerland, we We have been committed to contributing to this for years. We rely on the scientific knowledge of the planetary health regime. By drawing on the experience of WWF, our partner, we have the power to make things happen even more by proposing. our customers a ever-wider choice of healthier and more sustainable products, at Lidl prices.
-Mariella Meyer, WWF Switzerland, added: “We welcome Lidl’s initiative in aligning its goals with the planetary health regime and applying our methodology to retail. This is a decisive step in the restructuring of the food system, the latter being one of the main drivers of biodiversity loss By focusing on plant-based products, Lidl promotes the health of human beings and contributes to preserving the planet. than other retailers we will follow suit.
More information about Lidl Switzerland’s commitment to conscious eating on the website: Lidl Switzerland
[1] Proposed in 2019 by 37 leading scientists as part of the EAT-Lancet commission, the planetary health diet sets the guidelines for a global dietary change guaranteeing nearly 10 billion people, by 2050, diets healthy food based on sustainable food systems.
[2] The Planet-Based Diets Retailer Methodology (“retail methodology for planet-friendly diets”) from WWF: https://ots.ch/QhJq35 (in English)
[3] Living Planet Report: https://www.wwf.ch/sites/default/files/doc-2024-10/LPR_FullReport_FR.pdf
[4] Université de Washington : ” Health effects of dietary risks in 195 countries, 1990-2017: a systematic analysis for the Global Burden of Disease Study “, 2017 (en anglais).
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