LLast week, Mark Zuckerberg clearly seemed to rally around Donald Trump and his collaborator Elon Musk, by defending the same concept of freedom of expression on social networks and by announcing major changes on Meta platforms. A few days later, at the microphone of Joe Rogan, a fervent Trumpist, the creator of Facebook reiterated his ideological proximity to the elected president of the United States, arguing that “masculine energy is good. “Society is full of it, but the corporate culture is trying to move away from it.” This shift will not necessarily have surprised observers of his Instagram account. For a year and a half, the young forty-year-old “Zuck” has been showing a new Zuckerberg through his publications: longer, curly hair, massive chain around his neck, $900,000 Swiss watch, loose high-end t-shirt and, also, a lot of confidence in him.
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This “masculine energy”Mark Zuckerberg maintains his passion for Brazilian jujitsu, in his meetings with stars of mixed martial arts (he also invited Dana White, the boss of the Ultimate Fighting Championship, to the board of directors of Meta) , in the statue he had erected to the glory of his wife, in his cattle ranch in Koolau, his Hawaiian ranch, but also his musical beefs with rappers. As many fads as publications on his account followed by 15.4 million subscribers.
Meta's boss also doesn't hide his obsession with ancient Rome and Julius Caesar. His daughters were also imperially baptized Maxima, August and Aurelia. On his black t-shirts with a structured cut, he makes his own punchlines as “Carthage must be destroyed” (“Carthage must be destroyed”), a quote from Cato the Elder which seems, in the mouth of the Silicon Valley tycoon, to refer to an ancient rivalry with Google or even the ambitious “Either Caesar or nothing” (“Emperor or nothing”), motto of Caesar Borgia (1475-1507). As early as 2023, Mark Zuckerberg responded positively to the provocations of Elon Musk, who called on him to come down and confront him in the arena – the fight will not take place, but the image is there. As if holding in the palm of one's hand a social network like Facebook, used by the equivalent of a quarter of the world's population, was not enough to establish its power.
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